This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
These technologies will continue evolving, but the core principle remains: data-drivenPR delivers better results. The shift to data-drivenPR represents both an opportunity and imperative. Teams that master measurement while maintaining focus on relationships and storytelling will thrive.
For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. However, you may find that further technologies are needed for proper communications measurement.
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. However, you may find that further technologies are needed for proper communications measurement.
The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-drivenPR strategies. Overall, 78% of PR pros measure their communications effectiveness.*
New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. Social media is a game changer, and it starts with PR and communications. PR is now being fueled by the omnipresence of digital content.
Last week’s post covered the trend of data-drivenstorytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PRstorytelling.
In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.
By crafting op-eds, blog posts, and whitepapers on trending topics such as telemedicine, health equity, or cutting-edge treatments, you demonstrate expertise and authority in the field. When done with consent and sensitivity, authentic storytelling can effectively showcase your impact and build trust. At Landis Communications Inc. ,
And while the benefits of data-drivenstorytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-drivenPR strategies are leveraged over time, the results can be especially impactful.
But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-DrivenPR Decisions.
For example, at AirPR it’s all about PR attribution; we show PR professionals exactly how much site traffic results from a specific article or blog post, and how those visitors are interacting and engaging on their websites. A PRTech ecosystem has emerged alongside MarTech and AdTech.
And while the benefits of data-drivenstorytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-drivenPR strategies are leveraged over time, the results can be especially impactful.
As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. “We Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand. Data-drivenPR.
This integration is being driven by the need for cohesive messaging and the ability to measure the impact of campaigns across multiple channels. The Rise of Data-DrivenPRData has become a cornerstone of modern PR strategies. Gone are the days when PR was solely about creativity and storytelling.
For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-drivenPRData-drivenPR uses analytics to guide PR strategies. It focuses on media coverage, audience data and social trends to improve campaign effectiveness.
By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.
Today, most agency executives only seem to agree on what the limits of AI in PR will be. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. It represents the kind of value you can get when you pair good data with great technology. Next Steps For AI And The PR Sector.
It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content