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Whether its a productlaunch, company announcement, or relationship-building opportunity, events should create lasting impressions and add meaningful value. Scale of Events One-on-One Meetings: Personalized meetings with media allow for tailored messaging, real-time productdemos, and in-depth conversations.
A successful productlaunch is important so that a product can reach its target market and build a customer base. For a successful productlaunch, drafting a press release is not enough. A launch strategy is essential and given below are tips for a successful productlaunch.
When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. What is the call to action?
There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your ProductLaunch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.
If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. What might this look like?
Campaigns in B2B marketing are common around productlaunches, where traditionally these include basics such as: a press release announcing the new product to the market. an email about announcing the new product to customers or prospect. perhaps there is a PPC campaign supporting the white paper or productdemos.
Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including productdemos, explainer videos, interviews, testimonials, etc.
Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, productlaunches, and content marketing promotions out there. Check out yesterday’s article on Cision’s blog for the 9 things you might not be doing (but should) with your media monitoring software.
For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. For example, you should consider interviewing other business pros for your blog or a podcast. SCHEDULE A DEMO. Some people love a good pun too.
Productlaunches. Virtual reality will effectively simulate the experience of a live demo, creating a quick and painless process. Marketing and PR professionals will be able to offer both consumers and media influencers alike a first-hand look at new products and services without ever having to send a physical product sample.
Influencers, advocates and even ambassadors are not only used in campaigns or productlaunches, but they could also be another way to engage and reach your audience in a crisis. SCHEDULE A DEMO. However, the context, situation and relationship with the influencer all have to be taken into consideration for each crisis.
Over 80% of B2B companies use LinkedIn in new productlaunches, so the chances of you seeing your competitors sharing their news are at an all-time high. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.
If you’re simply scheduling tweets about a new productlaunch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers. Invites for demos, mini booth events (autographs, photo ops), or interviews.
On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, productlaunch plans, etc.), Did a client see a social media post about a new productlaunch, thus read the full press release and ask for a productdemo?
Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new productlaunch at the show. Targeted email invites for demos or interviews are another place to promote your press kit link. Be creative when live-tweeting from the event.
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