Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

The Proactive Report

OCTOBER 22, 2017

Can you measure the quality of your content? Is your content based on research or did you just have a “bright ideas” and dash off a blog post or news item? With digital analytics it’s possible to know exactly how effective your content is. So how do you know if your efforts are working? Facts and Figures.

Measurement 154

Measurement How To Guidelines Analytics 154

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

The Proactive Report

SEPTEMBER 21, 2017

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) Why is measuring AVE’s a waste of time? REGISTER NOW.

Measurement 113

Measurement Analytics Course Advertising 113

The Proactive Report

FEBRUARY 7, 2018

The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work. Follow me on Twitter.

Tools 207

Tools Analytics Google Measurement 207

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

Digital PR 118

Digital PR Pitching Radio Google 118

The Proactive Report

FEBRUARY 25, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Every strategy needs goals so that you can measure your progress.

Digital PR 100

Digital PR System Video Twitter 100

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

Cision

MAY 29, 2017

With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly.

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

JANUARY 25, 2017

The measure of trust between the well-informed public and the general population is getting further apart. Invest in training on digital skills for your team. Call for a free consultation 888 243 3470 Follow me on Twitter The post Digital PR Insights on Trust in 2017 appeared first on Meritus Media.

Digital PR 100

Digital PR System Engineering Training 100

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter. Digital PR' Good stuff, Cyberalert!

eBook 100

eBook Digital PR Handbook Content Marketing 100

Rock the Status Quo

DECEMBER 29, 2014

As we all continue to grow in sophistication and learning related to digital PR and marketing, the ability to tell the difference between a vanity metric and one that is truly valuable is growing in importance. A great example of a vanity metric is measuring social media success only by engagement. PR Metrics Deconfuzzled.

Measurement 173

Measurement Digital PR Strategy Agency 173

Buzzstream

NOVEMBER 6, 2024

Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach. You can check out their original conversation about product-led digital PR on their blog. It’s truly good content, digital PR.

Digital PR 83

Digital PR SEO Data Report 83

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 103

Blogging Leadership LinkedIn Facebook 103

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 3, 2024

The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.” The press release also introduces a “PR Impact Score” and a “PR Message Congruence metric.” The holy grail of PR measurement is still linking outputs to a desired behavior, which for most businesses means sales.

Software 155

Software Measurement B2B Training 155

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

The Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers. What should we be measuring?

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers. What should we be measuring?

Twitter 100

Twitter Measurement Digital PR Hotels 100

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. Measuring ROI of Content Marketing.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

The Proactive Report

OCTOBER 30, 2023

Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

FEBRUARY 23, 2021

There are several important changes he conveys in his presentation about which PR professionals should be aware. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Many of the PR media monitoring tools use domain authority as a measure of coverage quality.

SEO 129

SEO Engineering Google Study 129

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Communication and marketing are not just support functions.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. Are you looking for good photos for your brand’s blog or social media posts? Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

JANUARY 19, 2016

Blog posts that recommend some absurd amount of tech tools that are labeled “must have” amaze me. To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . by Frank Strong. CC BY-SA 2.0 ).

Digital PR 60

Digital PR Tools SEO Web 60

The Proactive Report

JUNE 18, 2021

And they paid $500 a month for strategy and measurement. How do you think a small business can leverage influencers specially when on a low budget and tight PR strategies? One DIY Design blogger with 30,000 followers resulted in more traffic, visibility, and sales than being featured in the top design blog, Apartment Therapy.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

APRIL 2, 2024

One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. PR tech briefs and mentions Mobile app for Notified PR platform.

Reddit 173

Reddit Software B2B Technology 173

The Proactive Report

JUNE 4, 2018

This is just one aspect of how analytics and data can support your everyday P work: The purpose of identifying audiences, and creating the ideal persona in each audience, is so you can improve your communication with them and build better relationships – be it a customer, a prospect, a blog reader, a donor, or even a reporter.

Analytics 127

Analytics Data Exercises Social Media 127

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. Brilliant content posted on your website, blog or newsroom will not do the job. DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Companies have begun to understand that PR is not just an expense - it’s an investment with potential returns. Blogs, videos, podcasts, social media posts - each medium requires a unique strategy.

Analytics 78

Analytics Digital PR Storytelling Local 78

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. The same was pretty much true of PR.

Measurement 49

Measurement Analytics Google Advertising 49

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands? Publish employee posts on the corporate blog.

Corporate 100

Corporate Leadership Brand Branding 100

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative.

Leadership 105

Leadership SEO Measurement Reputation 105

PR News

APRIL 19, 2018

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers.

Community 93

Community Conference Measurement Media Relations 93

Rock the Status Quo

JULY 30, 2015

I’ve invested years building Twitter presence that helps me curate content and grow reach of my own blog posts, and have maintained a Twitter chat for over two years now called #PRprochat. Why not try these 4 digital PR tactics to revitalize Twitter? Twitter blogs , and I didn’t even know it! Did you know it?

Education 100

Education Social Media Twitter Content Marketing 100

Rock the Status Quo

JANUARY 22, 2015

Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. Take a fresh look at your blog. Blogging is the #1 content marketing platform you should focus on doing well before you concern yourself about other content opportunities.

Agency 100

Agency Survey Customer Service Engineering 100