NewsWhip

JUNE 21, 2022

This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company). The top article about Amazon overall was a feature story on Chris Smalls , the employee who led the Staten Island push.

Facebook 138

Facebook Branding Brand Measurement 138

Cision

JANUARY 5, 2017

Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results. What are the measurable, time-bound goals you need to accomplish through your efforts? How will you measure your results against your goals? Who are you trying to reach with your content? SMARTER goals.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Onclusive

DECEMBER 16, 2020

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants. Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 173

Reddit Software B2B Technology 173

Shift Communications

JULY 26, 2022

But we’re planning for a change in the narrative. It’s been said, “failing to plan is planning to fail.” Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change.

Branding 78

Branding Brand SEO Employee 78

Sword and the Script

JANUARY 9, 2024

A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. Recap of recent money moves This is just the latest move in a string of corporate financial transactions the company has made of late. Employee engagement. In remembrance.

Branding 149

Branding Brand Reddit Pitching 149

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

MaccaPR

JUNE 11, 2020

With over 50% of employees fearful of contracting COVID-19 upon returning to the workplace, effective internal communications must go beyond addressing the safety procedures being put into place. Below, we dive deeper into how to deliver effective, empathetic employee communication. Perfecting Delivery and Tone of Your Message.

Internal 62

Internal International Communications Employee 62

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made.

Reputation 78

Reputation Insurance Insurance Employee 78

Mindful Marketing

JUNE 27, 2020

Now more than ever, business leaders must expand their rubric for success beyond financial achievement and assess how their firms function as responsible citizens, consistent with Elkington’s “ triple bottom line.” Just as these injustices were not casually implemented, measures to undo them also must be comprehensive.

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Because these external award announcements have an effect on employees!

Study 142

Study Media Relations Media Measurement 142

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. The Wall Street Journal’s MoneyBeat blog embedded a copy of his memo which reads: “We can afford to lose money – even a lot of money. And probably in 15 minute or less.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

The Proactive Report

JUNE 18, 2021

Start with employees, financial institutions, local government, and so on. Example: A financial service company (a small business) in NY State discovered that one of their target audiences was women over 50 who were interested in investment and retirement planning. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

Newsfile

OCTOBER 24, 2023

Unsurprisingly, if this is characteristic of your company, it translates into a negative financial impact. Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more. In addition, consumers are expecting to be heard when they post negative feedback.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. Cision US Inc.

Publicity 84

Publicity Survey Enterprise Pitching 84

Presspage

OCTOBER 24, 2017

This may be a negative product review, a dissatisfied employee or a stakeholder that inadvertently leaks the news. Choosing the right channels Blogs, vlogs, Instagram, Snapchat, and LinkedIn. Measuring impact With online data on the rise, the cry for measurable results has become louder.

Crisis 102

Crisis Measurement Reputation Crisis Management 102

Mindful Marketing

SEPTEMBER 19, 2020

Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL). million Americans had lesser impairment as measured by “the best-corrected visual acuity in the better-seeing eye.” ” Subscribe to Mindful Matters blog. Furthermore, 3.22

Corporate 102

Corporate Consumer Employee Print 102

PR Conversations

OCTOBER 27, 2023

By João Duarte, National Scientific Committee member, FERPILab 15 years ago, a group of PR scholars, practitioners, critics, and lecturers collectively challenged Jim Grunig to address some of the recurrent issues that emerged in the PR Conversations blog at that time.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. Learn more: press release , blog post. 2) SocialChorus adds new employee comms products.

Industry 88

Industry Media Technology Employee 88

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Yes, they can help you add a financial value to your reporting.

Tools 137

Tools Publicity Measurement SEO 137

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Vuelio named this blog the best PR and communications blog in 2019. PR is a social science. It is an evolutionary rather than a revolutionary discipline. She always improves my work.

Government 103

Government Education Print Ethics 103

Stephen Waddington

OCTOBER 4, 2020

The pandemic has shown that good financial management is essential for survival. What more could the CIPR do to support practitioners with strategic planning, PESO and measurement. Internal communication and employee engagement have emerged as critical functions in the past six months. That’s not good practice.

Meeting 78

Meeting Government Energy Employee 78

Doctor Spin

JUNE 29, 2022

Measured relationship states can be valued based on desired outcomes for strategically chosen objectives, established best practices, or both. As noted above, I’m not naive enough to believe that one short blog post could resolve one of our industry’s most challenging dilemmas. PR in the Boardroom. Still not convinced?

Public Affairs 52

Public Affairs Crisis Banking Print 52

Bianchi Biz Blog

MARCH 18, 2021

This post originally appeared on the Public Relations Global Network (PRGN) blog. One of the reasons why first-time reporters build walls of text with fluffy words is because the data for measuring progress is difficult to obtain. Also, quality data requires the company to be measuring the right things in the first place.

Report 80

Report Company Data System 80

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

PR 20/20

MAY 12, 2016

The future belongs to dynamic agencies with more efficient management systems, integrated services, versatile talent, value-based pricing models, a love for data, and a commitment to producing measurable results. Their value and success will be measured by outcomes, not outputs.”. Produce measurable results.

Agency 40

Agency Marketing Financial System 40

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. A legal action taken against your business by an employee, client or customer.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Solo PR Pro

SEPTEMBER 8, 2015

Lundell illustrated why networking is so important by introducing Denielle Ricci, an employee who first introduced herself by asking to be her intern. An email or blog post can’t do that! Solo PR: How do you measure its success? . The students were also given a close look into the strategies and tactics of the top-notch PR team.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Shift Communications

FEBRUARY 3, 2016

You wouldn’t approach a meeting with a prospective customer that way, and this reporter has the capability to reach many prospective customers, current customers, investors and employees. During media training, I ask about financial data, competitors and customers. 1: an interview is an amazing opportunity to tell your story.

Interviews 60

Interviews Media Training Training Trends 60

Contently - Strategy

DECEMBER 5, 2019

Financial services content is also incredibly complicated. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Of that sample, 25,544 pieces of content came from financial services companies. Key Findings.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 191

Marketing Content Marketing Data Social Media 191

Sword and the Script

DECEMBER 28, 2022

Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. 3) lack of employee experience (25%). Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. PR measurement. PR measurement.

B2B 117

B2B Marketing Survey Software 117

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Happy employees are the ultimate growth driver.

Survey 173

Survey Marketing B2B Study 173

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives.

Analytics 40

Analytics Content Marketing Measurement Advertising 40