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Creating Transformational Thought Leadership to Boost Brand Reputation and Trust

Stern + Associates

Transformational thought leadership isn’t just about sharing insights (i.e., subject matter expertise); it’s about consistently demonstrating leadership, vision and expertise in a way that resonates with both current and potential customers (and engages and encourages employees, too).

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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

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Tech talent shifts: Rethinking your employee advocacy strategy

PR in High Definition

With big names like Amazon and Dell mandating a return to the office , employees are taking a hard look at their work environments. For starters, it’s a fresh opportunity to shape company culture and use employee advocacy as a secret weapon. As comms pros, we know how valuable employee voices can be.

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Why Educating Employees on Inclusive Language Matters

PRSay

Since employees are the best channels for communicating an organization’s voice, you need to ensure that they are communicating inclusively and consistently to prevent placing word barriers between your organization and your audience. Your style guide will only be as effective as it is understood and championed by employees.

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The 3 Characteristics of Effective Thought Leadership in B2B Marketing

Sword and the Script

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. Relationships?

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The 20 Responsibilities of PR and What They Entail

Onclusive

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Executive Thought Leadership.

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Bringing Employees Back to Work Safely

PRSay

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely. But not everyone has those options. Wear cloth face covers.

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