Communications Conversations

JANUARY 14, 2016

Easiest way to show you is to walk you through an example. LinkedIn, for example. Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows. And it’s damn scary how it does it. Seamlessly. Again, eerily accurate.

Tools 60

Tools Trade Shows LinkedIn Web 60

Sword and the Script

NOVEMBER 22, 2016

For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. In other words, think about fans of news and trade publications in your vertical market. Separately, I’ll promote a blog post for my prospect and customer segments. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

NOVEMBER 30, 2021

For example, a 2020 study by the Demand Gen Report 68% of respondents said the B2B sales cycle has increased compared to a year ago. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 27% “web searches,”. 11% “local or national professional trade associations.”.

B2B 97

B2B Trade Shows Survey Study 97

MaccaPR

OCTOBER 7, 2014

Part 2 of a 2-part Special Blog Post: See Part 1 Here. The Cures: As the geo boundary-less nature of the web turns virtually every company – mais oui , even yours! -- into an business with global reach, many YouTube channels are publishing videos in multiple languages. Confusion reigns. A new Tower of Babel is erected.

YouTube 61

YouTube Video SEO Trade Shows 61

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

MaccaPR

FEBRUARY 10, 2015

As far as I know, Swift could have a stadium full of publicists and social media specialists frantically tweeting, Tumblring, Instagramming, YouTubing, Facebooking and blogging on her behalf. Have you enabled comments on your company blog and YouTube channel? Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense.

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Take remote work for example. Test, test, test.

Marketing 170

Marketing Employee Content Marketing Media Training 170