MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. How to Knock on a Podcaster’s Door.

Company 113

Company Interviews Print Pitching 113

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 177

Survey Marketing B2B Study 177

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. But, like many agencies, we create so much written content – bylines, blog posts, op-ed pieces, etc., Creative, fearless, assertive and on top of the news and pop culture.

Agency 136

Agency Analytics Creativity Social Media 136

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Critical Mention

SEPTEMBER 21, 2018

We’ve outlined below why direct mail is so appealing to this generation and how to use the data below to create your next successful direct mail campaign: Out with the new, in with the…old? . How to combat this phenomenon. Integrating both print and digital marketing into is critical to your modern PR campaigns.

Advertising 84

Advertising Advertising Privacy Analytics 84

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? Read more about FINN’s journey to becoming a lean PR agency in founder Raf Weverbergh’s 3-part blog post. Writing a blog post? Answering an email inquiry about the status of the blog post?

How To 60

How To Software System Employee 60

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Jay Baer – @jaybaer.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

Here's how: 33 Content Marketing Promotion Ideas. For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. With this set of skills, it’s more important that you understand how to use the tools than the content you’ve shared here. I’m surprised by how many people I’ve interviewed for social media jobs that don’t do this.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. But how do marketers connect the dots between social media and engaged consumers by providing real value? Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

Contently - Strategy

MARCH 18, 2024

Brown Brothers Harriman When it comes to financial content, there are two near-universal themes: Most people are on the hunt for more money, and they’re all itching for the secrets of how to get there. Today, RBC’s blog is a vibrant mosaic, offering everything from retirement guidance to educational insights. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

MaccaPR

FEBRUARY 10, 2015

First, there’s no celebrity who understands how to connect en masse – seemingly authentically and intimately with millions of fans – as brilliantly as Swift. I’m locking myself in my room and not leaving until I figure out how to use my Tumblr. Have you enabled comments on your company blog and YouTube channel?

Social Media 48

Social Media Marketing Media YouTube 48

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example).

Media Relations 40

Media Relations Media Mobile Pitching 40

Contently - Strategy

DECEMBER 5, 2019

Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Create social videos and infographics. Create social-friendly videos and infographics.

Financial 111

Financial Industry Report Insurance 111

Waxing UnLyrical

SEPTEMBER 23, 2015

Though the “what” to communicate remains constant, the “how” to communicate is constantly changing. A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. With a keen interest in social media, she blogs regularly at In My Humble Opinion.

Google 40

Google Trends Community Twitter 40

Contently - Strategy

JUNE 11, 2020

Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

MARCH 26, 2014

Note, this is different than images for print, which are CMYK (cyan, magenta, yellow, black). While printed photos need a high dpi, this isn’t the case for the web. Flat icons also make infographics or mini graphics easy to create. RGB: RGB (red, green, blue) is the color model you’ll need for web images. Screenshot.

Web 77

Web Pinterest Creativity Print 77