Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Hopefully, the folks at Forrester noticed our sharing of the link and know that we’re great media partners.

Strategy 276

Strategy How To Media Infographics 276

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Optimize the website and blog for search engines (SEO) to improve organic visibility and attract a wider audience. Offer exclusive insights, data, or interviews with relevant experts.

How To 78

How To Media Case Study Technology 78

Cision

JUNE 16, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Blog post explaining new changes.

Communications 250

Communications How To Telecommunications Employee 250

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Pro tip: If your placement is on a blog, you can kindly ask the writer to include a link back to your website or landing page of choice. Include it on your website or blog.

Media 245

Media How To Report Social Media 245

PR for Anyone

OCTOBER 27, 2021

How to Create Content Fast? Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Interview a customer. Do a “how-to”. Set up a plan so you can create one month of content in a day. I want to make it easy for you. Post a #TBT.

Real Estate 227

Real Estate How To Infographics Video 227

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). According to Andrew Davis , this is how most content marketing campaigns fail. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Prowly

APRIL 10, 2025

That leaves us with two challenges : how to increase brand visibility and track the results of your brand visibility strategy. TRY OUT PROWLY TODAY How to measure brand visibility Tracking business visibility is easier than ever, despite the growing number of channels on which audiences spend their time. Let's find out.

Brand 104

Brand Branding How To Measurement 104

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. So, how can you ensure that happens? The post How to Growth Hack a Successful Backlink Strategy appeared first on Cision.

Strategy 257

Strategy How To SEO Engineering 257

Deirdre Breakenridge

AUGUST 12, 2019

They also realize the importance of doing due diligence prior to a media interview and reviewing a journalist’s background. I’m going to show you how to take AGENDA to a whole new level … comparing your own AGENDA to the AGENDA of the media professional, blogger, podcaster, show host, who interviews you.

Interviews 157

Interviews Infographics Media Media Training 157

HMA Public Relations

MAY 10, 2022

Clarity, concision and consistency are just some of the keys to giving an effective media interview. Find out more in today's blog post from PRGN partner agency, Sound Public Relations.

Interviews 105

Interviews How To Media Agency 105

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Plus, weve got tips from PR experts, a customizable press release template, and a look at how Presspage can help you take your press releases to the next level.

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Prowly

JANUARY 11, 2024

Ever get nervous before doing an interview? Or maybe it’s your first one, and you want to prepare yourself the best you can.

Interviews 118

Interviews How To Blogging Industry 118

5W PR

DECEMBER 18, 2024

Interview industry experts, influencers, or customers to share their insights and stories. The post How to Use Digital Storytelling in Non-Alcohol Marketing to Build Brand Loyalty appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Leverage the power of audio to connect with the audience on a deeper level.

Storytelling 78

Storytelling Brand Branding How To 78

ReimaginePR

OCTOBER 3, 2016

And perceptually, it has more weight than a regular blog post. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. If any of those reasons sound like a path you’d like to take, let’s now talk about how to create and then market your ebook.

eBook 219

eBook How To Writing Community 219

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

MAY 4, 2018

So, how to find the perfect first PR job? Networking isn’t only about getting interviews. Those early “informational interviews” can also be the beginning of an informal professional network. PR is all about differentiation, so a blog or personal website is a good way to stand out. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

5W PR

NOVEMBER 6, 2024

Media kits provide journalists with essential materials about the game and offer opportunities for journalists to interview the game’s creators. The last one is player retention, which involves assessing how many players continue to engage with the game over time.

Video 78

Video How To Marketing Television 78

Onclusive

FEBRUARY 11, 2021

Titled “Startup PR: How to get lift-off for your launch”, the paper addresses some of the challenges that startup PR professionals can encounter. Additionally, board members or investors might recommend people in their networks who would be willing to participate in an interview or offer a third-party opinion.

How To 221

How To Media Training Financial Storytelling 221

Presspage

OCTOBER 14, 2024

In this article, we’ll show you exactly how to ace this process. Here are 3 must-have tips on how to respond to media inquiries during business-as-usual to win media coverage. How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by.

How To 78

How To Media Crisis Pitching 78

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell them you thought they might be interested in the topic and that you were interviewed on the subject. Another thing to consider is that media begets media. That’s not real.

Tools 130

Tools How To Publicity Interviews 130

Prowly

FEBRUARY 3, 2025

We can't show you how to become the next Apple, but we can do the next best thing. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. This is the power of brand recognition. 2025 Guide appeared first on Prowly.

Brand 104

Brand Branding How To Measurement 104

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Overview of Your Company And Blog/Resources Sections. Interviews. The post How to Create a Content Contributor Guide appeared first on Cision. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

PR for Anyone

OCTOBER 12, 2021

Here is a great way to create great content fast: Most Realtors struggle with what content to post on social media and in blogs. Interview your favorite loan officer about various credit topics – What does good credit mean for a loan? How can you fix your credit quickly? Use the traditional and non-traditional calendars.

Real Estate 130

Real Estate How To Local Interviews 130

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.” This isn’t a new problem.

Software 176

Software Measurement B2B Training 176

HMA Public Relations

OCTOBER 13, 2020

During our media trainings, we teach how to bridge the conversation during interviews. In today's blog post, Alison shares a peek into our award-winning program with what bridging is and how it works. The post What is Bridging in an Interview? Click the link to read more! appeared first on HMA Public Relations.

Interviews 98

Interviews Media Training Training Blogging 98

5W PR

MARCH 16, 2022

Those companies in the habit of turning down every request for an interview could be missing out on opportunities to raise their profiles, and to establish themselves as organizational leaders. When being interviewed, it is important to focus on one or two key messages, and to weave them into each answer. Enunciate and speak clearly.

Interviews 103

Interviews Media Report Company 103

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. The TED Blog.

Blogging 136

Blogging B2B Technology Pitching 136

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. March: Revisit Your Best Content. This is great fodder for future content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Deirdre Breakenridge

SEPTEMBER 3, 2014

Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. You can even customize the dimensions of your graphics.

Communications 383

Communications Tools Google Resources 383

Onclusive

APRIL 12, 2018

AirPR: How do you know if your efforts are working? Kathy: From a media and social media perspective, we do have analytics we look at and we are often testing and learning to determine how to best use resources and focus efforts. In many cases, our stakeholders are telling us if our efforts are working.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ReimaginePR

SEPTEMBER 9, 2021

Often, these videos are filled with information-heavy content such as tutorials, expert interviews , reviews, and how-tos. If your corporate video is informational, try making it into a tutorial or a how-to piece so you can also aim for direct Google rankings. This LinkedIn blog post is a great place to start.

YouTube 156

YouTube Video Corporate How To 156

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. The hard part is over, or is it? Briefing document framework.

Writing 130

Writing How To Interviews Pitching 130

The Stalwart Blog

MARCH 5, 2020

Interview with Joanie Connell, Ph.D., Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. And I’m really fascinated by her work, and I’m really fascinated by how she helps out different organizations. Interviewer: Absolutely. Interviewer: The Ph.D.,

Interviews 107

Interviews Video Communications Leadership 107

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

Consider the young woman who showed up a month early for a Skype interview at Microsoft and proceeded, as anyone would, to send a note to the recruiter asking what’s up. If the agency has a regular blog, offer to write a post, suggesting a topic. Doing quality work with a good attitude will endear you to an agency.

Internal 160

Internal International How To Skype 160