Contently - Strategy

JULY 20, 2020

Another participant bemoaned anemic conversion rates on direct response ads sent via Facebook and LinkedIn. People were creating more webinars and livestreams , publishing research reports, investing in better blog content to build their newsletter lists and nurture prospects. How are you going to change?

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media.

eBook 141

eBook YouTube Video Social Media 141

Rock the Status Quo

JANUARY 12, 2016

Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. Maybe these great infographics will inspire you.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Rock the Status Quo

JANUARY 12, 2016

Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. Maybe these great infographics will inspire you.

Infographics 100

Infographics SEO LinkedIn Twitter 100

Beyond PR

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

ImPRessions - Crenshaw Communications

APRIL 18, 2019

A CEO speech at an industry conference will work beautifully as a series of blog posts or bylined articles. A provocative blog post can be distilled in to a series of digital videos, or a C-level Q&A posted on LinkedIn or another social platform.

Infographics 149

Infographics Retail Resources Employee 149

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Onclusive

MAY 10, 2018

“This free, social CRM tool plugs right into your Gmail and provides a photo of your contact, an overview of their LinkedIn profile, company, title, location, Twitter, and connections you have in common,” she says. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)

Storytelling 230

Storytelling Technology Tools Infographics 230

Waxing UnLyrical

MAY 28, 2013

Finding Keywords: The First Step to Blogging Success. Why: In this WUL guest post, Sean McGinnis explores one of the most important aspect of blogging (and content marketing), finding keywords. Content Marketing Tactics: Business Blogging Pros, Cons, Best Practices & Brands Doing It Right. Based in the Washington, D.C.,

Marketing 88

Marketing Infographics B2B Content Marketing 88

MaccaPR

AUGUST 20, 2014

How often should you post new content on LinkedIn or other online channels? I admit, when our agency first began guiding clients toward more effective use of Facebook, Twitter, Google+, Pinterest, LinkedIn and other online marketing channels – I thought all posts and links were created equal. That last question is critical.

Social Media 97

Social Media Media YouTube Facebook 97

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Cision

JUNE 2, 2017

Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work. Cool infographics. Is the content good, great, or bland? How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

Waxing UnLyrical

DECEMBER 2, 2013

The Life Cycle of a Blog Post. Why: If you work it, a blog can be a great way to generate exposure, thought leadership and leads for your small business. Ken Mueller shares how to generate traffic for your blog, and extend the life cycle of your posts. Infographic: Facebook ad cheat sheet. Based in the Washington, D.C.,

Small Business 104

Small Business Infographics Facebook Resources 104

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! I’ve blogged about them before, but if you haven’t checked it out yet – go take a look. It includes some very useful details.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

Waxing UnLyrical

JUNE 17, 2013

Scott Ayres offers some tips on improving your chances at earning a “share” over at the PostPlanner blog. Infographic: How to create the perfect Facebook profile picture. Twitter Facebook Google+ LinkedIn Monday Roundup: Facebook Tips for Business. 8 Steps To Effective Content For Social Media.

Facebook 105

Facebook Social Media Infographics Resources 105

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 173

Survey Marketing B2B Study 173

PR 20/20

FEBRUARY 11, 2016

She's also the co-creator of street style blog, Streetscoutme. You can connect with her on LinkedIn. Check out this infographic by The Shelf for even more V-day insights. They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space. Valentine’s Day is almost here. Courtesy of: The Shelf.

Infographics 40

Infographics Consumer Fashion Travel 40

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. Essentially, content syndication involves republishing content such as a blog or video across third-party sites. Sound daunting? Actually, it’s quite easy.

Infographics 102

Infographics Fashion Advertising Advertising 102

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

5W PR

APRIL 18, 2024

Here, social platforms like LinkedIn operate as the new arenas for generating leads and raising brand awareness. LinkedIn LinkedIn stands tall as the go-to platform for B2B social media. Infographics These data visualizations can simplify complex information and present key takeaways in a clear and concise fashion.

B2B 78

B2B Media LinkedIn Infographics 78

5W PR

MARCH 27, 2024

Experiment with diverse formats like infographics, videos, podcasts , or even interactive elements. Be it Facebook, Twitter, Instagram, LinkedIn, or a niche platform, make the brand’s presence felt and actively engage in dialogue with the followers. Don’t be monotonous Don’t limit the brand to text-based content.

Publicity 78

Publicity Strategy How To Marketing 78

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective. What would you rather read?

How To 120

How To Tools Exercises Viral 120

The Proactive Report

AUGUST 5, 2016

They dig through LinkedIn and blogs for experts and sources. LinkedIn news consumers are more likely to be high earners and college educated. LinkedIn news consumers are more likely to be high earners and college educated. Infographics are liked and shared on social media 3X more than other any other type of content.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Post on your blog. Guest posts on influencer blogs. Original images.

Digital PR 100

Digital PR Analytics Measurement SEO 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Post on your blog. Guest posts on influencer blogs. Original images.

Digital PR 100

Digital PR Analytics Measurement SEO 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Post on your blog. Guest posts on influencer blogs. Original images.

Digital PR 100

Digital PR Analytics Measurement SEO 100

5W PR

OCTOBER 9, 2017

Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence. UnifiedSocial.com offers this great infographic on driving social success via mobile. LinkedIn: [link]. 2 – Identify Your Brand Voice.

Social Media 112

Social Media Media Mobile Pinterest 112

Contently - Strategy

DECEMBER 5, 2019

Create social videos and infographics. Create social-friendly videos and infographics. But brands that rely on churning out generic blog posts are failing to give people what they want: visual content. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares.

Financial 106

Financial Industry Report Insurance 106

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. What might this look like?

eBook 134

eBook Product Launch Software Internal 134

Contently - Strategy

JANUARY 29, 2019

That new infographic you created could be rich in information and beautifully designed, but you won’t see high ROI if no one knows where to find it. Blog posts and video, for example, are usually good fits for Facebook and Twitter because they tend to be quick and sharable. When you aren’t reaching the right audience.

Branding 110

Branding Brand How To SEO 110

Rock the Status Quo

MAY 28, 2015

Are you also creating content that resides OFF your website – such as original LinkedIn long-form posts, video, podcasts, SlideShare decks, infographics or other forms? Want to know whether Facebook or LinkedIn shares are converting into website visitors? The smaller the company, the less likely it is they are doing this.

Measurement 100

Measurement Analytics Google SEO 100

Cision

NOVEMBER 27, 2015

White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. Register for Gini Dietrich’s “From A to Z: Blogging and Content for PR” webinar! Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Test paid ad channels.

Strategy 120

Strategy How To Data Infographics 120

PR 20/20

MARCH 22, 2016

Connect with him on LinkedIn , or find 216digital on Twitter. A link from a pet food website to a car parts website makes no sense, but a link from a pet food website to a pet care blog makes total sense—both to human users, and to Google. The following is a guest post from George Anderson ( @GT_Anders ). Courtesy of: 216Digital.

SEO 40

SEO Infographics Web Education 40

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

5W PR

MAY 24, 2024

Platforms like LinkedIn and Twitter enable fintech companies to share updates, converse with investors, and form a community around their brand. Regular content such as infographics, industry insights, and thought leadership pieces showcase expertise and foster a sense of transparency.

Financial 78

Financial Privacy Infographics Leadership 78

Shift Communications

JANUARY 16, 2018

But there is Twitter, there’s Pinterest, there’s LinkedIn, there’s a lot more than just Facebook and depending on your audience that you may want to focus your time, your effort, your energy in other places where you still have that resonance. [00:03:40] When was the last time that you created an infographic?

Facebook 116

Facebook Video Branding Brand 116