Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. Next year, don’t let it come to that. ” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. . Social Media corporate blog corporate blogging corporate twitter Fortune 500'

Social Media 125

Social Media Study Blogging Company 125

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Blog Content Strategy Blogs serve as a content hub for thought leadership and industry insights.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

APRIL 7, 2025

According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data. According to SEMrush’s State of Content Marketing Report, companies using three or more analytics tools are 57% more likely to achieve their content marketing goals.

Data 78

Data Strategy How To Analytics 78

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Digital communications attracts and engages customers: What is the New PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. For example, blogging can be a huge time commitment. Since consistency is important in blogging, make the blog a top priority.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

ImPRessions - Crenshaw Communications

MAY 3, 2018

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Trade Shows 178

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about.

Infographics 154

Infographics Travel Product Launch Video 154

Rock the Status Quo

NOVEMBER 3, 2014

Like pitching a fancy schmacy spatula to a technology reporter, it completely misses the mark. I’ve just launched a new infographic that takes a look at the secret costs of being single or in a relationship. Fit the beat of the reporter to the topic of your pitch, or don’t bother them. Morale of the story?

Pitching 167

Pitching Infographics Small Business Media Relations 167

Cision

APRIL 13, 2017

According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

Sword and the Script

JULY 19, 2022

If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week). In the meantime, below are some B2B marketing statistics and cliff notes from seven such reporters. 18% of reporters say they get their news from Twitter – that’s about one in five.

B2B 91

B2B Report Survey Marketing 91

Buzzstream

NOVEMBER 6, 2024

You can check out their original conversation about product-led digital PR on their blog. Leveraging First-Party Data for Unique Insights The product-led approach creates original insights and reports using proprietary data. So those reports can then be used across all your content. And that was kind of an aha.

Digital PR 83

Digital PR SEO Data Report 83

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules.

Infographics 72

Infographics Brand Branding Video 72

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Most PR pros report to the CMO….

Survey 183

Survey Marketing B2B Study 183

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Do you remember the first time you reported PR results to a C-suite executive? Owned (company blogs). Visuals (photos, infographics, etc.). Only report on what matters. A few tips for reporting: Top-line and bottom-line it. Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

5W PR

FEBRUARY 22, 2025

Visual storytelling through infographics, videos, and interactive content helps break down complex concepts. The post How PR Can Bridge the Gap Between Defense Tech and the Public appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 78

Publicity Privacy Technology Ethics 78

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media.

eBook 143

eBook YouTube Video Social Media 143

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. “Even though B2B marketers recognize materials such as research reports, blogs and videos are effective, producing them is another matter entirely. ” eMarkete r. type insights.

B2B 100

B2B Infographics B2C Case Study 100

Cision

JANUARY 11, 2017

However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful. According to the study, here are the most shared content types in order of popularity: Infographics. List posts. What posts. How to posts. Integrate Email Marketing.

Strategy 120

Strategy Infographics Content Marketing Study 120

Beyond PR

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

JUNE 14, 2022

If you want to experiment with content, copy or messages, it’s easy to do that with a blog post. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more. By contrast, video is harder to experiment with in that way.

B2B 139

B2B Video Marketing Survey 139

Sword and the Script

SEPTEMBER 14, 2019

Over the last few months, there have been three separate surveys that polled hundreds of editors, reporter sand journalists. 1) How reporters view social media, embargoes and exclusives. Here are some of the facts and figures I found interesting: Social networks of most value to reporters. Reporters love a follow and share.

Survey 88

Survey Media Relations Report Media 88

Contently - Strategy

JULY 20, 2020

People were creating more webinars and livestreams , publishing research reports, investing in better blog content to build their newsletter lists and nurture prospects. When I say “content,” I’m not just talking about top-funnel blog posts or infographics. How are you going to change?

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. QuickSprout’s blog is also heavily referenced as a leading expert in marketing and is chock-full of real-world examples. Create a social media content calendar. Design a website. Develop appealing slide presentations and more!

Resources 120

Resources Marketing Small Business eBook 120

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. As Kerry Ludlam, Associate Director of Public Relations at the Shepherd Center, puts it: Reporters will appreciate that youve taken the time to understand their interests.

Writing 78

Writing How To Product Launch Crisis 78

Cision

APRIL 23, 2015

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Content marketing’s top four tactics include social media, e-newsletters, articles on owned websites and blogs.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Cision

MARCH 8, 2016

Get Cision’s free State of the Media 2016 Report! Besides your own website, you should also ensure the content you create, whether it’s white papers, blog posts or reports, is mobile-friendly and visually appealing, especially if you plan on sending it to a journalist. Ensure a Mobile-Friendly Experience.

Trends 120

Trends Mobile Media Infographics 120

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. The report also shows how the Fortune 100, Fortune 500 and Inc.500 500 companies blog than F500.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. The report also shows how the Fortune 100, Fortune 500 and Inc.500 500 companies blog than F500.

Trends 100

Trends Media SEO Analytics 100

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Take the byline and convert the information to a blog post. The round-up can be turned into an infographic to post on the company website or used as an idea for a holiday gift story. The round-up can be turned into an infographic to post on the company website or used as an idea for a holiday gift story.

Interviews 136

Interviews Pitching Infographics Print 136

Beyond PR

FEBRUARY 22, 2017

While more marketers than ever are embracing content marketing, a much smaller number of them are seeing tangible results — research shows that just 17 percent of content marketers report their content marketing efforts as much more successful. This topic is a very controversial one, with blogging experts torn between the two.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Another 46% will spend the same about of time and just 12% will spend less time on Twitter; 60% of journalists consult a company’s social media in their reporting; and. 18% of reporters say they get their news from Twitter – that’s about one in five.

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg .

Blogging 60

Blogging Marketing SEO Content Marketing 60

Onclusive

MAY 10, 2018

” “Muck Rack allows me to see, in real time, which reporters are tweeting about topics that are important to my clients’ business,” says Alysha Light of Flight PR. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)

Storytelling 230

Storytelling Technology Tools Infographics 230

The Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. A good report can garner earned media attention and coverage. Utilize marketing automation best practices to track, monitor and report on results of programs. That’s quite a list.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. It tends to capture attention in ways that text-heavy reports cannot.

Infographics 78

Infographics Financial Video Leadership 78