ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Infographic from a 2017 article in MarTech Advisor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Waxing UnLyrical

JUNE 14, 2012

” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. Consider this infographic that I created. Does this negate what I say is true about my blog? How Do You Like Them (Infographic) Apples?

Infographics 81

Infographics Pinterest Case Study Facebook 81

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

JANUARY 13, 2025

This shift saw the emergence of blog posts, white papers, ebooks, and webinars designed to educate, inform, and inspire. Driving Organic Reach High-quality thought leadership content, such as insightful blog posts or informative white papers, attracts organic traffic from search engines and social media platforms.

Leadership 78

Leadership B2B Tools Engineering 78

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

Rock the Status Quo

NOVEMBER 3, 2014

Like pitching a fancy schmacy spatula to a technology reporter, it completely misses the mark. I’ve just launched a new infographic that takes a look at the secret costs of being single or in a relationship. I’ve just launched a new infographic that takes a look at the secret costs of being single or in a relationship.

Pitching 167

Pitching Infographics Small Business Media Relations 167

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Onclusive

MAY 10, 2018

There is no doubt that PR now requires an increased awareness of technology and the ability to filter hundreds if not thousands of data points on a weekly basis. 1– Technological Curiosity. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)

Storytelling 230

Storytelling Technology Tools Infographics 230

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules.

Infographics 72

Infographics Brand Branding Video 72

Cision

JUNE 2, 2017

Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work. Cool infographics. Is the content good, great, or bland? How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. Content that educates and informs customers can build trust and authority in an industry or a company.

Strategy 193

Strategy Reputation Infographics Banking 193

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. Tip #5: Read Creative Blogs. If you’re looking for the best blogs, then you should check out Alltop.com , which is still my favorite online magazine rack.

Creativity 150

Creativity Web Social Media Data 150

Deirdre Breakenridge

FEBRUARY 1, 2016

A Little More About Piktochart … Piktochart was founded in 2011 by Ai Ching Goh and Andrea Zaggia when they realized Infographics were quickly growing in popularity. This was an important question and one that should be explored beyond one student or one blog post.

Community 150

Community Creativity Content Marketing Infographics 150

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Technology never sleeps! The service employs a unique dataset of over 35 million webpages to enable more and better content through research, curation technology, predictive insights and content marketing intelligence technology. Tech tools to improve PR performance.

Tools 147

Tools Radio Data Analytics 147

Shift Communications

OCTOBER 31, 2014

So don’t focus on creating lots of content stuffed with keywords, focus on answering the question with your blog post, infographic, contributed content, or guest post. Widgets that distribute links – all those spiffy widgets that link back to someone else’s blog or article or event, they’re frowned upon.

SEO 155

SEO Google Web Infographics 155

Sword and the Script

DECEMBER 16, 2014

The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. More than just driving consensus on what is and what is not a qualified lead – and then routing those accordingly – I see marketing ops as the engine behind marketing automation, to include people, process and technology.

Content Marketing 125

Content Marketing Marketing Writing Infographics 125

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. “Even though B2B marketers recognize materials such as research reports, blogs and videos are effective, producing them is another matter entirely. They want to understand people, processes, products and technology.

B2B 100

B2B Infographics B2C Case Study 100

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Visuals are vital for all types of communication, whether they’re still shots, videos, infographics or slides. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Sword and the Script

SEPTEMBER 10, 2020

According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Spiceworks was acquired by Ziff Davis, a publisher of technology publications including Mashable, PC Magazine, MarTech Advisor and HR Technologist. It works too.

B2B 117

B2B Consumer Marketing Survey 117

Shift Communications

DECEMBER 22, 2014

Want to see how to do this for your blog? Amidst this barrage of content, Mark Schaefer published a blog on Content Shock. Read more about how in our second most popular blog post of the first quarter. As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. Here’s how.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Christopher S.

Data 157

Data Data-Driven PR System Analytics 157

Flack's Revenge

MARCH 4, 2015

The latest technology and research opens the door to a more nuanced approach. Blog early for links, on the weekend for comments. Infographics used to be a novel idea; now they are passé; there are so many, and most are not that impressive, making them easier to ignore. Weekend stories get shared more. Content types and Networks.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. However, the other industries like travel, technology, and healthcare boasted a better average engagement rate (70 percent) and finish rate (60 percent) in 2019. Create social videos and infographics. Create social-friendly videos and infographics.

Financial 108

Financial Industry Report Insurance 108

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 183

Survey Marketing B2B Study 183

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Digital technology and the cloud have caused content and data to explode. Owned content is created content. It’s the well-known press release and media kit.

Media 120

Media Content Marketing Infographics Fashion 120

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. Here we go….

Software 116

Software Reddit Marketing Survey 116

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

Cision

OCTOBER 19, 2015

As the technology has advanced, the role that we all play has also advanced.”. Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. Check out our “PR Starter Kit!” ” Heather Whaling. Chad Pollitt.

Infographics 120

Infographics SEO Engineering Strategy 120

Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. More importantly, the metrics – the proof this stuff sells enterprise technology – are compelling. Marketing content, according to Gartner, is “All content assets created by marketing teams.”.

Content Marketing 100

Content Marketing Marketing Enterprise Infographics 100

Beyond PR

JANUARY 30, 2018

However, developments in new technology are leveling the playing field, and fast. This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. More specifically, Cision Impact Reports track: 1.

Measurement 75

Measurement How To B2C Infographics 75

5W PR

JUNE 28, 2024

While advancements in medical technology and innovative treatments are undeniably vital, building strong connections with patients and the broader public takes precedence. Educational content PR efforts often include the creation and dissemination of educational materials, ranging from blog posts and infographics to social media content.

Healthcare 78

Healthcare Education Community Infographics 78

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. What might this look like?

eBook 137

eBook Product Launch Software Internal 137

5W PR

AUGUST 12, 2024

Data breaches, malware attacks, and online scams plague individuals and businesses alike, eroding trust in the very technology that empowers society. This content can take various forms, including blog posts, infographics, videos, and educational webinars. Yet, this interconnectedness comes with a lurking shadow: cyber threats.

Industry 78

Industry Education Infographics Data 78

5W PR

JULY 18, 2024

With increasing reliance on technology, the threat of cyberattacks grows with each passing day. Content marketing campaigns Informative blog posts, social media campaigns, and infographics address common cybersecurity threats. The cyber tech industry is a dynamic force that’s shaping today’s world.

Industry 78

Industry Crisis Communications Crisis Infographics 78

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. A great blog post can establish trust, but is it really worth someone’s contact information? The content carries a helpful tone, breaking down complex topics into blog posts that fall under 1,000 words.

How To 111

How To Transportation Content Marketing Healthcare 111