Sword and the Script

JUNE 14, 2022

If you want to experiment with content, copy or messages, it’s easy to do that with a blog post. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more. Most marketing videos aren’t going viral.

B2B 135

B2B Video Marketing Survey 135

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine. Pack Up the Trunk.

Blogging 77

Blogging Company Engineering Airlines 77

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media.

eBook 143

eBook YouTube Video Social Media 143

Cision

FEBRUARY 10, 2016

Ever feel like you’re publishing blog content to an empty theater? So don’t expect to jot off a quick blog article and have it be good. If you always write a 400-word blog post, you’re providing a pretty monotonous experience for readers. Include a video post or infographic in your blog lineup. Here’s how.

Writing 120

Writing Viral Infographics Blogging 120

Solo PR Pro

JUNE 9, 2015

Between clients, research, and keeping on top of your own blog (if you have one), putting the hours and effort into guest blogging for other publications is a daunting idea. Securing Guest Blogging Opportunities. Some other thoughts to keep in mind as you pursue guest blogging opportunities include: Research. Guidelines.

Blogging 40

Blogging Guidelines eBook Viral 40

Contently - Strategy

APRIL 9, 2024

That compelling blog post you wrote now doubles as an attention-grabbing video. The stats from a recent white paper you published find new life as a shareable infographic. Maybe you have a blog post written to bring in subscribers to your company’s newsletter. Is there a YouTube video that garnered thousands of organic views?

eBook 52

eBook Video YouTube Infographics 52

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Visuals are vital for all types of communication, whether they’re still shots, videos, infographics or slides. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Marketwired

MARCH 22, 2016

This is post 5 of our 5-part #CreativePR blog series. In the PR professional’s scope of work, infographics, video, and other multimedia assets have one thing in common – in order to be effective, they must begin with a fundamental understanding of purpose. Read the entire series here. . While they can (and should!)

Measurement 100

Measurement Data Creativity Viral 100

Cision

JUNE 2, 2017

Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work. Implement viral marketing tactics. Cool infographics. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. Infographic via 99firms.com.

Instagram 63

Instagram Marketing Viral Airlines 63

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ReimaginePR

JULY 17, 2018

You may know what they like and don’t like, and if you’ve thought about it, you may also have solid processes in place in order to counteract any negative (and potentially viral) comments. check out what customers post about you on your sites. But what about the things that your customers talk about when they’re not on your sites?

Viral 136

Viral Community Social Media Company 136

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

5W PR

AUGUST 12, 2020

The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. Such content often goes viral as brand customers share helpful content with friends, work colleagues, family members, and so on.

Healthcare 88

Healthcare Strategy Communications Policies 88

Sword and the Script

JUNE 12, 2018

wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic. If you’re not familiar with the martech infographic , a gentleman named Scott Brinker invented it to track the growth among vendors developing marketing technology tools. and execute on them

Creativity 60

Creativity Infographics B2B Corporate 60

Contently - Strategy

DECEMBER 5, 2019

When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. Create social videos and infographics. Create social-friendly videos and infographics. Infographics, meanwhile, saw twice as many shares as articles.

Financial 108

Financial Industry Report Insurance 108

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective. What would you rather read?

How To 120

How To Tools Exercises Viral 120

Buzzstream

FEBRUARY 3, 2021

Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. Gisele Navarro , CEO of Neomam, explains, “Infographics allow us to compile large amounts of information and present them in an easy-to-digest way.”.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

AUGUST 20, 2014

As a marketer, your choice of the length, timing and format of your online interaction depends upon the ultimate goal you want your blog, tweeted content or YouTube video to achieve. Encourage more prospects to download content such as a white paper, e-book or infographic. Best day to generate comments about your blog post?

Social Media 97

Social Media Media YouTube Facebook 97

PR Fuel

MARCH 12, 2018

Different Types of Content —When you think content marketing, most of the time blogging is the first thing to come to mind. You might also consider podcasts, live broadcasts, webinars, eBooks, infographics—the list is nearly endless. Don’t ignore those timely topics, often they are the ones most likely to go viral.

Content Marketing 40

Content Marketing How To Marketing eBook 40

Buzzstream

MARCH 13, 2024

Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ?

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

AUGUST 18, 2016

While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. The goal is to be repeatedly recognized.

Branding 40

Branding Brand Product Launch Guidelines 40

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Will a blog post go viral? This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses.

Analytics 60

Analytics Viral Social Media Google 60

Beyond PR

JUNE 2, 2017

Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work. Implement viral marketing tactics. Cool infographics. How did Movoto do it?

Real Estate 57

Real Estate How To Web Case Study 57

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it.

Video 40

Video eBook Viral Infographics 40

Sword and the Script

DECEMBER 10, 2019

But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. “Not all predictions are positive. For this, I apologize. The list goes on. ” Deni Kasrel | Marketing & Digital Communications Executive.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

APRIL 7, 2016

We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. The results to any quiz is where your brand has a chance to go viral when shared on social media. The secret has to be with the kind of content they’re producing, obviously. Surprisingly, you are too.

Social Media 40

Social Media How To Media eBook 40

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Are you taking your target audience behind-the-scenes with a podcast, infographic, video, event or webinar that they, and only they, can access for a limited time?

Social Media 48

Social Media Marketing Media YouTube 48

Contently - Strategy

APRIL 24, 2019

If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. When we’re producing a top-funnel infographic for The Content Strategist, our workflow includes two rounds for copy, two rounds for design, and one final approval step.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. What a novel idea!” So, don’t let your multimedia news release be a one-and-done.

eBook 70

eBook Viral Conference Content Marketing 70

Buzzstream

MAY 19, 2022

They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. It’s not only a blog post explaining the positions, but it also has a bit of survey data at the end about couples sleeping position preferences. The proprietary data is going to make your post newsworthy.

Survey 90

Survey How To Reddit Pitching 90

ReimaginePR

AUGUST 29, 2016

Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. Produce share-worthy content.

Social Media 149

Social Media Marketing Media Facebook 149

Beyond PR

AUGUST 4, 2016

Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. Pin a blog post with a quote graphic. Promote your high performing pins to help take them viral. Be sure your pin captions include a call to action.

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” For instance, when someone engages with a blog post, they do so by scrolling down the page as they read the content. Speaking of pop-ups, you’ll notice a few pop-ups on this blog. Viral Marketing: The Hope, Hype and Helplessness.

Web 60

Web Google Mobile B2B 60