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There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.
The Times hires a Money Reporter, Charlie Thomas returns to The Insurance Insider - now as Content Director - and 55+ magazine platinum makes Alison Graves Deputy Editor.
A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example. They also fill their blog and YouTube pages with educational content, company updates and industry news, which they promote via social media.
Blogs are created just to highlight its importance. With this all said, there are some rules of the road to insure that selfless networking is sustainable. Herewith are some gems to consider and keep in mind to insure maintenance of the virtuous circle of networking. Virtually every job today is gained through the network.
There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.
There’s an insurance policy for everything these days – and we mean that literally. Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. So, what’s the best path to ensure your reputation, above and beyond insuring it? Is this ridiculous?
Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. We offer competitive compensation packages, as well as a number of perks and benefits including health insurance, reimbursement for public transportation, reimbursement for gym memberships, happy hours, and snacks.
Blog: Try your hand at blogging about Wine PR. The key here is to be prepared to have a regular schedule of blog posts. The blog can focus on your experience, case studies, creative ideas, people who are authorities or thought leaders, what others are doing or techniques, just to name a few tactics. Do this consistently.
Marie Maward has joined Sifted from Bloomberg News, Paloma Kubiak has returned to her role of Deputy Editor at YourMoney.com and Bustle UK appoints a new Executive Editor.
The case of The Rugby Football Union v Clark Smith Partnership Ltd and FM Conway Ltd joins a growing and I believe important line of cases dealing with issues of co-insurance and subrogation. Note the emphasis on “same insured risk” What happened? So what happened here?
If you are nervous about whether you can actually apologize, create a hub for information: whether it is your blog or a (possibly pre-prepared) landing page on your website, be the source of truth. Just like insurance, it’s important to have media monitoring tools so that you know immediately when a crisis starts.
We are still newsjacking the coronavirus story (see past blog post about that) but now we have new peripheral stories to pitch around that… reentry after lockdown. What happens in the insurance industry? Stay on the pulse of this and use your expertise on what you think that means for your industry and why. here are so many topics.
They know a simple mention or a quote from a popular blog or publication can help companies get a lot of attention from customers and other media. For example, for insurance companies, there is always going to be the next big hurricane or storm coming. Start posting blogs to your profile that share these messages. Be prepared.
But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.
Since 2008, Progressive Insurance has included the character “Flo” in their advertisements. Find out what makes her so effective in this blog post from Rayna Burgett. Read more!
In the UK, the professional indemnity insurance (PII) market is hardening. In the 18 months to May 2020, reports suggest that capacity in the UK PII market approximately halved and that some insurers have withdrawn from the market altogether. Third Parties (Rights against Insurers) Acts 1930 and 2010.
And my angle–corporate blogs. You see, whenever I see any kind of list post involving corporate blogs, the same corporate blogs keep popping up: Coke, Whole Foods and GE come to mind. But, you RARELY see a Minnesota-based corporate blog on these lists. Bio-Techne R&D Systems blog: [link]. Digi: [link].
Insurance: Camera insurance. Your photographer will most likely be paying either a monthly or yearly fee to protect their equipment; and the prices of insurance vary immensely depending on the amount of gear they own. Let’s not forget about business insurance. It’s a nightmare and a savior.
A note about HIPAA: The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is essentially medical privacy legislation that, for purposes of this blog, prevents physicians from discussing patients and information about their health.
I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. Here's my press release.
During “ 9 Tools & Tips That Drive Content Marketing Results, ” Ian explored how these tools can help identify successful content topics, drive more organic blog traffic and build your social presence. A: Focus on a blog and create amazing content and then reach out and promote it. A: Always start with a blog.
Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks.
People generally know Overstock.com as one of the leading online home retailers, but are often surprised to know that we also offer: Financial Services (lending, investments, credit cards, and insurance). Pet Adoptions. Cars (new and used car research, negotiations, financing, and protection plans).
Whether you are a psychologist, social worker, attorney, insurance agent, doctor, dentist, attorney, contractor, really anything. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.
The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.
Conducting a content audit, identifying your content resources (I blogged about that last week). How they used LinkedIn: In this short post , Bruce uses LinkedIn publishing to talk about a timely topic and trend that’s impacting his business–the health insurance and health care worlds. Developing content.
One easy thing: Highlight them here on this blog! As director of comms, newsroom and social media for the biggest insurance company on earth, Angela has a big job. But, I’ve also faced fewer hurdles to success than many women in the business world, too. Gabriela Winkels, social media associate manager, Land O Lakes.
My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog.
A leading insurance company, however, has decided not only to buck that communication wisdom but to promote another precarious pricing strategy. The sports stars convey gratefulness to Jake for landing them 'exclusive' insurance deals. So, why not add insurance to the list of endorser-inspired products?
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. Today, the mascots of insurance companies are better known than those of many colleges.
The insurance industry is a perfect case for this differentiation, as a recent New York Times piece points out. Smart PR complements brand conversations by encouraging comments to branded blog posts and byline articles. One brand competes on price, one tugs at emotions, while another uses fear as a motivator.
Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – Ensure all assets for your owned properties – blog, website, app store copy/approval, Google Analytics and goals , etc. – So where do you start? Balance Strong Foundations with Flexibility.
This blog is a summary of key metrics. It includes salaries, national insurance, and pension (50-55%) Fixed or operating costs – office space, IT and tools Variable costs – marketing, business development, subscriptions and staff welfare Profit – The most important agency metric along with debtor days.
And it’s actually my favorite tool set in our toolbox because personally I’ve spent hundreds of hours internally linking blog posts and pages together. At our first company, we had at one point, something like 2,500 blog pages on our site. And so we would start with like the broad topic of homeowners insurance.
Have they thought about getting health care insurance once they are no longer your dependents? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Do they know how much it costs? Thanks for reading.
Benefits above and beyond traditional benefits (health insurance, retirement plan, etc.). Companies were evaluated across several categories, including: Growth opportunities for the organization and team. Communication between team members and senior management. Company culture. Career Development and Training.
But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.
Here is another guest blog of mine on Lindsay Olson''s site on migrating from a career in journalism to one in public relations. Start assessing your online brand and insure that what is on the web about you is correct and is positioned the way you want. Pick up a couple of books on public relations and read them.
Here is my guest blog at Lindsay Olson''s Blog on job hunting. If you are there, insure it is on your terms. link] Thanks to the skittish economy, the job market today is not easy pickings. I have gotten more than a handful of letters asking whether now is the time to leave an existing role for hoped-for greener pastures.
In celebration of the birth of a nation, here are five road rules to consider to insure that your background and virtual profile send sparks above the rest. When you blog, tweet, comment, answer questions, post your status or an image or video, consider well what it says about you from the outside. Be authentic. Tell the truth.
See our blog for more details.). We’ve been encouraging companies to hire a Chief Reputation Officer for years (see our blog for more details). See our blog for more details.). Action 8: Insure Reputation Risks. Insurance agencies now recognize this risk and underwrite it like any other threat.
Consider writing a blog about what is your passion. Besides being a great writer, insure that you know what are the tools and how to acquire and use them to sustain a competitive edge. Develop a charitable outlook on life. The old adage "It is better to give than receive" works. If you are an expert on something, write about it.
He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter. Building and maintaining relationships is key, and both the artistic and the scientific aspects play equally important parts. As Arthur W. Public Relations: Art or Science?
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