Ishmael's Corner

AUGUST 24, 2014

Such dot-connecting points to blogging as one of the best platforms for thought leadership. At the risk of stating the obvious, defining the objectives for a company blog goes a long way toward determining whether a blog truly delivers on the promise of thought leadership. Taking our own advice seems to be working.

Leadership 164

Leadership Blogging Storytelling SEO 164

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. Just like AI can be trained to write copy, AI can be trained to write code. Propel launches 2.0 of its software with another dose of AI.

Software 176

Software Measurement B2B Training 176

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. This blog was a means to figure it all out. Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork.

B2B 151

B2B Marketing Leadership Study 151

Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? Sites like Unbottled started just like every other blog or news site–with 0 visitors. But you what?

Journalism 140

Journalism Company Brand Branding 140

Cision

JANUARY 15, 2016

Today, audiences turn to blogs, online reviews and social media before making decisions. That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Consider scaling your brand journalism strategy like HSBC.

Journalism 120

Journalism Strategy Brand Branding 120

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Sword and the Script

JANUARY 2, 2024

Blogs were raging. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. In 2023, the 14 th year of publishing, I published 50 blog posts. Social media was blossoming.

Blogging 144

Blogging Software B2B Survey 144

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

Remote PR Jobs

MAY 30, 2024

Writing Skills Unsurprisingly, writing is one of the principal skills necessary for PR and Communications success, as the job is centered around crafting compelling and consistent messaging for different audiences, platforms, and purposes. But on that resume, play up your writing experience and be ready to explain why it is relevant.

Communications 214

Communications Creativity Writing Product Launch 214

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site. For example: 13 Statistics from an Inc.

Social Media 125

Social Media Study Blogging Company 125

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Owned media, aka content, is content you produce that lives on your website or blog.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Communications Conversations

SEPTEMBER 26, 2014

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. They’re not slapped together like some make-shift blog. Doesn’t that read like a novel?

Storytelling 165

Storytelling Web Case Study Brand 165

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. Studio, which produces all content for Inc.’s s clients and advertisers.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Ishmael's Corner

APRIL 2, 2020

The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The odometer now reads 1,087. Yet, the post has even more relevance today as companies navigate the Coronavirus era, making judgment calls on what to communicate to the.more.

Blogging 145

Blogging Storytelling Communications Company 145

Cision

JULY 7, 2016

After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. I’ve been very fortunate in my career to have been offered the opportunity to broaden my communication skills to other areas, such as speech writing and internal communications. Second, don’t major in PR.

Education 227

Education Writing Pitching Groups 227

Cision

SEPTEMBER 10, 2020

Be mindful of the active and passive language that you use in your writing – and what meaning that may be conveying to your readers.

Journalism 120

Journalism How To Writing Blogging 120

Melissa Agnes

AUGUST 20, 2014

Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question. Faculty might have students create blogs, use a course learning software’s discussions, or even create a Facebook Group.

Social Media 279

Social Media How To Infographics Media 279

Cision

AUGUST 13, 2020

These eight tools can help you improve your organization, story ideas, and even your overall writing skills without breaking the bank.

Tools 120

Tools Journalism Banking Writing 120

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. ” Lepore writes, “Businesses have regulations, compliance departments, and inspections. But the most far-reaching recent example is that of Susan Fowler.

Corporate 272

Corporate Reputation Employee Policies 272

Cision

MAY 6, 2021

The coming weeks offer several unique events for journalists and bloggers, covering solutions journalism, food writing, and more.

Journalism 156

Journalism Writing Blogging Media 156

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts.

Writing 147

Writing Storytelling Pitching Creativity 147

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. What are some difference between academic writing and writing for public audiences? How do you avoid over using jargon?

Communications 150

Communications How To Case Study Community 150

The Stalwart Blog

JUNE 24, 2014

Use a Journal. I’ve found it very beneficial to use a journal during my internship. I recently purchased a journal, and I am now using it to record my experience. It is very beneficial to write everything down because as the weeks pass, important information is easily lost. Make Goals. Ask Questions.

Journalism 127

Journalism Marketing Interviews International 127

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Crisis Communications Reputation 195

Doctor Spin

OCTOBER 16, 2024

Please support my blog by sharing articles with other communications and marketing professionals. Doctor Spin | The PR Blog. Journal of … Continue reading Examples of the Paradox of Prominence The paradox of prominence seems to be an inherent aspect of human interest dynamics. Doctor Spin | The PR Blog. link] 3 Fiske, S.

eBook 52

eBook Journalism Analytics Privacy 52

Solo PR Pro

JANUARY 3, 2023

Top 10 blog posts published on Solo PR Pro in 2022. Here are 10 of our favorite blog posts published on the Solo PR Pro blog in 2022. And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work. One thing that hasn't changed?

Blogging 90

Blogging Small Business Tools Journalism 90

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write.

Study 180

Study Communications Survey Pitching 180

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. They’re also reading online publications, blogs and curating stories through news apps. Can you imagine?

Social Media 177

Social Media Media Interviews Instagram 177

OnePitch

OCTOBER 3, 2024

As we explored in our 5 Forms of Journalism blog, feature writers focus on trending topics and relevant issues, crafting engaging, longer-form content that resonates emotionally with their audience.

Pitching 102

Pitching Storytelling Journalism Community 102

Cision

FEBRUARY 10, 2016

Ever feel like you’re publishing blog content to an empty theater? What’s the point in writing if no one cares? Learn how with Cision’s free Brand Journalism white paper! I assure you: anything you want to write about has already been written. So don’t expect to jot off a quick blog article and have it be good.

Writing 120

Writing Viral Infographics Blogging 120

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier. I definitely think that it is. ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. If you want to get more distribution and effectiveness from the content that you write, you can use these tools to create an organized, interesting, hierarchical post.

How To 308

How To Tools SEO System 308

5W PR

FEBRUARY 4, 2025

According to Muck Rack’s State of Journalism 2023 report, 94% of journalists say they prefer email pitches tailored to their specific beat. Take time to understand their typical story angles, writing style, and the types of sources they regularly feature.

Media 78

Media Crisis Pitching Twitter 78

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Top challenges facing journalism. Or just reply to this message if you are a subscriber and receiving blog posts by email.

Survey 179

Survey Software B2B Pitching 179