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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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How Pharmaceutical Marketing is Rewriting the Rule of Seven (One Potential Side Effect at a Time)

Stern + Associates

This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. To illustrate, let’s dissect your average ad put out by any given pharmaceutical maker these days. In my world, there are no life-threatening side affects to innovation theory or management accounting or new leadership practices.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

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How a PR Agency Benefits Medical Providers During Cold and Flu Season 

5W PR

A PR agency with expertise in crisis management can help medical offices and pharmaceutical companies respond quickly and effectively to protect their reputation. By consistently engaging with the media, patients, and the community, doctors and pharmaceutical brands can build long-term trust and loyalty.

Agency 78
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The two brands leading the way with brand journalism during COVID might surprise you

Communications Conversations

Some are straight blog posts from SF leaders. According to SF, the series aims “to provide thought leadership, tips, and resources from Salesforce and our community of Trailblazers to help business leaders manage through crisis; and to provide a forum for community and conversation with peers.”

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Faces & Markets of PRGN: Malaysia – The Future-Forward and Business Ready Market

Bianchi Biz Blog

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The country is also a significant player in Islamic finance.

Marketing 101
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The Influencer Marketing Measurement Enigma

PRSay

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. With pharmaceuticals for instance, patients might talk to doctors months later about a treatment they had seen in an earned media placement. What is EMV anyway?