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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The post 6 Ways To Use PR To Build Brand Marketing appeared first on Crenshaw Communications.

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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

The following article originally appeared on the AirPR blog. . Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). Just ask Qualcomm Wireless Reach. Ahhh, the new year. Not wanting to be left out (FOMO alert. I promise.

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How to Improve Your Social Media Targeting

Cision

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? How effectively can I target new customers/prospects on the platform?

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A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. I’m a PR/marketing blogger. Verizon has two content creation blogs – for the 15-state Midwest area at vzwmidwestarea.com and nationally on our website at news.verizonwireless.com. Or, maybe you’ve already used it!

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Why 99% of companies should completely forget about brand journalism

Communications Conversations

And, does it even make sense as a viable marketing approach? I mean, those are all Fortune 500 companies with massive marketing budgets. Brands no longer need mainstream media to tell their story–they can tell it themselves through a blog (or brand journalism site)! But, will this brand journalism trend continue?

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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

And that’s how G2Planet got started in creating technology platforms to manage marketing events. I had a chance to ask him to answer some questions about what he’s learned in event marketing over the years. 1) In the grand scheme of marketing priorities, where do you think event marketing should rank? Startup Marketing?

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How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

Vest-less Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless). You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?