5W PR

NOVEMBER 29, 2017

Of course, the training needs to happen, but like almost everything, we get better as we practice doing it right… practice done wrong will not lead to improvement though. So a big part of media training should be putting the student in front of others who will ask them random questions. Let them answer completely.

Media Training 87

Media Training Training Film Media 87

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Radio 83

Radio Sports Marketing Local 83

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

Cision

SEPTEMBER 1, 2015

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?

Media Training 120

Media Training Media Training Interviews 120

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. Subscribe to Brad’s blog: MrMediaTraining.com.

Training 113

Training Crisis Media Training Crisis Management 113

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

Stern + Associates

AUGUST 23, 2024

Consider hosting a social media training session to teach leaders how to optimize their profiles and engage effectively, and offer short 1:1 sessions for those who want personalized guidance. You may also consider a content training session, providing tools they need to write content such as blog posts or resource guides themselves.

Strategy 127

Strategy Training LinkedIn Resources 127

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic.

Publicity 225

Publicity Marketing Video YouTube 225

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.

Blogging 68

Blogging Education Resources Creativity 68

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Social media conversations and past articles, blogs, comments, tweets, etc.,

Interviews 157

Interviews Infographics Media Media Training 157

Cision

OCTOBER 6, 2015

Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

5W PR

AUGUST 1, 2024

Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications. Cultivating positive media relations The media significantly shapes public perception.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Shift Communications

JULY 19, 2017

In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging.

Case Study 118

Case Study Crisis Management Crisis Study 118

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

PRSay

OCTOBER 17, 2018

You disagree — if you didn’t, you wouldn’t keep reading these blog posts where I emphasize customization until my fingers get sore. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 179

Pitching Training Media Relations Consumer 179

5W PR

OCTOBER 7, 2024

PR and media planning are essential to a successful communication strategy in the digital age. A media planning agency can help businesses grasp the connection between PR and media planning, vital for success in today’s competitive and fast-paced digital environment.

Crisis Management 78

Crisis Management Media Crisis Reputation 78

PRSay

MAY 25, 2018

You may remember this from when blogs were still on the upswing — bloggers would guest post for each other, then go back to their own blogs and direct their followers over to the other, bumping up page views. One time I was working with a media relations pro from a nonprofit at my media relations workshop.

Pitching 110

Pitching Nonprofit Media Relations Social Media 110

Polaris

APRIL 28, 2015

You can read more about key messages in this blog post about the fine art of key messages and in this post about media training essentials. What other suggestions would you add to ensure your next press release helps you generate earned media coverage? Step #3: Agree on a Format for Changes.

How To 100

How To Marketing Writing Training 100

Barokas

MARCH 16, 2020

Reallocating hours normally spent on media relations and launches to invest time in other high value (but often de-prioritized) activities like media training, messaging refreshes, web site audits and long-term planning. . Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

PRSay

MAY 23, 2019

I ran into this again during my “ Secrets of Media Relations Masters ” workshop. One of the attendees had just had a great run with a tried-and-true travel destination story angle — you post a job listing for someone to live at a resort for a year while blogging. Get more media pitching knowledge from Michael Smart here.

Training 79

Training Travel Media Relations Creativity 79

PR for Anyone

APRIL 6, 2022

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. And by putting that nugget in my pitch helped me get the yes! We all have something that would be advice to them. PR FOR ANYONE. Anyone can get publicity!

Pitching 130

Pitching Television Media Real Estate 130

Waxing UnLyrical

JULY 3, 2013

People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. Believe me: saying I specialize in writing doesn’t hurt me one bit. I receive no less bids regarding other work.

Marketing 104

Marketing Writing SEO Engineering 104

PR News

JULY 24, 2017

The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

How To 107

How To Writing Blogging Crisis Management 107

Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. An earlier version of this post originally appeared on the WTIA blog, January 8, 2019.

Strategy 78

Strategy Media Storytelling Pinterest 78

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Instructure and their savvy agency reps at Method Communications killed it with their media relations outreach and landed 1,018 stories, more than a billion impressions, and drove 62,000 registrations for the course.

Creativity 100

Creativity Pitching Writing Conference 100

wiredPRworks

MAY 6, 2020

Get media training before you go live on radio or video. As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. Barbara Rozgonyi , CEO CoryWest Media.

Pitching 52

Pitching Radio Training Media Training 52

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations.

SEO 76

SEO Engineering Google Content Marketing 76

Critical Mention

MARCH 20, 2019

Salvatore is President of JMS Consulting a strategic communications firm specializing in media training, life and executive coaching. The post How to Conduct Skype and Facebook Live Interviews with the Media appeared first on Critical Mention - Media Monitoring. Until next time! Critical Mention. SCHEDULE A DEMO.

Skype 72

Skype Interviews Facebook How To 72

Bad Pitch Blog

FEBRUARY 4, 2007

But when it comes to media relations, lazy pitching has paved our industry a highway to hell. Kami Huyse of Communication Overtones sends us the latest example of a pitch intended to be media catnip. At any rate, how could they mistake a PR blog for a Cat blog? ”In Dear Blog Author?” Hello Kitties!

Pitching 40

Pitching Media Training Blogging Training 40

Norton's Notes

OCTOBER 13, 2014

Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media. If budgets for digital are increasing but we’re spending that money on media relations and the like because ‘that’s what we know’, that’s a worrying statistic. Paid media is here to stay. Get over it. Skilling Up.

Digital PR 45

Digital PR Trends Training Media Training 45

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

MAY 23, 2016

During the campaign , blog reader comments revealed that many parents were confused about the HPV vaccine due to a lack of clear information from their doctors. Relying on Traditional Media Relations Tactics. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview.

Conference 80

Conference Healthcare Marketing Crisis 80

PR News

JUNE 26, 2016

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. First, you’ll need to take stock of what you and your team have… Continued.

Leadership 90

Leadership Communications Blogging Brand 90

Bad Pitch Blog

JUNE 9, 2010

A round of media training and/or general messaging can help with this. It''s always risky when you bring another element into the story to draw media attention. The case above is common -- whether or not you spent $10K to get media attention. Oddly enough, I''ve also promoted an event with an Olympian as the media draw.

Case Study 52

Case Study Construction Interviews Training 52

Mora Communications

DECEMBER 7, 2017

You’ve never been interviewed before, nor have you had media training – and your interview is tomorrow. Your PR efforts have worked and you’ve landed your first TV interview. Trouble is, this is a first. Now as the interview time grows closer, your panic level begins to rise.

Interviews 40

Interviews How To Media Training Training 40

PR News

FEBRUARY 9, 2016

appeared first on PR News Blog. For some PR professionals, the past five weeks have probably felt more like five years. In… Continued. The post Who Gets Your Vote for 2016’s Spokesperson of the Year?

Blogging 54

Blogging Crisis Management Media Training Training 54

PR News

JULY 20, 2016

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. It’s enough to make you forget what’s going on back at the office.… … Continued.

Blogging 52

Blogging Communications Customer Service Crisis Management 52