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Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245
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Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Their blog covers topics from PR tips, company culture, social media and more. Share Tweet Share. Weber Shandwick. WeberShandwick.

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Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Media relations only gets harder. 75% of PR pros say media relations is getting harder.

Survey 144
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Seriality (Context Matters)

Doctor Spin

Five Types of Publics. Doctor Spin | The PR Blog. link] Seriality is a key concept in understanding the constancy and transformation of identity, particularly in public presentations of the self and its online manifestations. Five Types of Publics. Doctor Spin | The PR Blog. The Publics in Public Relations.

Groups 52
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Perception Management

Doctor Spin

Pre-suading publics to put them in a receptive state depending on the message. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Determining what issues the public thinks about by controlling media narratives. Mitigating damage by reshaping public perception after negative events. 1 Silfwer, J.

Ethics 52
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What You Can Do With a Public Relations Degree

5W PR

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients.