PR in High Definition

FEBRUARY 25, 2015

As we head into March, many PR professionals will be thinking about the various trade shows that take place across the UK. They are great for meeting prospective customers, current customers, journalists and partners. Before you even start any planning or event management for any show, […].

Trade Shows 48

Trade Shows Meeting Blogging Communications 48

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

5W PR

APRIL 10, 2025

These regulations impact everything from technical specifications shared in marketing materials to discussions at trade shows and conferences. Regular meetings between PR and legal teams help build mutual understanding of both compliance requirements and communication objectives.

Technology 78

Technology Communications Training Education 78

Polaris

DECEMBER 9, 2014

even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. Email marketing clearly deserves to be near the top of the list.

B2C 194

B2C Content Marketing Study Trends 194

Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you enhancing the organization’s or the group’s voice by developing newsletters and creating a content strategy for their blog and other digital platforms? Stacy is a member of the Meeting Professionals International Greater New York Chapter and serves as the Digital Chair. A follow-up blog post by PR 2.0

Trade Shows 150

Trade Shows Community Social Media Resources 150

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 82

Blogging B2B Content Marketing Trade Shows 82

The Hoffman Agency

FEBRUARY 17, 2020

If I saw anyone who looked like a journalist, I was to grab them and drag them to my client’s stand to meet the CEO. In the years since FM’93, I can’t remember how many trade shows I’ve been to. Trade shows aren’t cheap to attend, particularly those with a global reputation like MWC or the Consumer Electronics Show in Las Vegas.

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

Communications Conversations

SEPTEMBER 8, 2021

Don’t try to get them to click through to a blog post. Brilliant way to generate content for trade show support, by the way. You: *joins meeting 2 minutes late*. It’s brands that have figured out one of the big keys to success on Twitter: Talk directly to your biggest fans and just have fun with them.

Twitter 149

Twitter Company Brand Branding 149

Remote PR Jobs

FEBRUARY 27, 2022

You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet. If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book.

Writing 130

Writing How To Interviews Pitching 130

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?

B2B 77

B2B Measurement Blogging Community 77

Cision

APRIL 20, 2016

You probably are already reading magazines, newspaper columns, blog posts and websites that are good candidates to start with. We put a lot of attention on the digital world, but sometimes the best way to forge relationships is to meet journalists in person. Here are a few places to start your search. Their Publications.

Report 120

Report Pitching Trade Shows Newspapers 120

5W PR

SEPTEMBER 27, 2017

You’re Participating in a Trade Show. This year 5W had the honor of representing Indie Beauty Expo , the largest trade show for independent beauty brands. The post 5 Ways PR Can Maximize Your Next Marketing Move appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. To trade shows. Plus, typically, we’re not quite as locked up in meetings as our corporate friends. Work travel sucks. I mean, really sucks.

Corporate 148

Corporate Fashion Agency Travel 148

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. But here’s the rub… while brands can and should have active and engaging social media accounts, trends show that influencers tend to offer better results on these platforms.

Trade Shows 88

Trade Shows Conference System Social Media 88

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space.

Automotive 111

Automotive Technology Transportation Trade Shows 111

5W PR

JULY 3, 2024

Low-sodium and low-sugar items, typically seen at Natural Products trade shows, were prominent here. The Summer Fancy Foods Show 2024 highlighted the dynamic nature of the food industry, showcasing trends that blend innovation with tradition, and sustainability with convenience.

Trends 78

Trends Retail Trade Shows Ethics 78

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews. Prepare before you pitch.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. If you spread out the work, it can be helpful to schedule the time and task just like you would for a meeting.

Publicity 100

Publicity Trade Shows Google Twitter 100

Bianchi Biz Blog

JUNE 17, 2021

So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.

Technology 86

Technology Automotive Trade Shows Hotels 86

Bianchi Biz Blog

JUNE 29, 2023

CTA also offers a number of hospitality suites, exhibit suites and meeting rooms outside of the main show floor. These options allow your company to conduct meetings or media interviews in a private and distraction free location. When it comes to important industry shows like CES, you cannot leave success to chance.

Mobile 74

Mobile Technology Automotive Trade Shows 74

Sword and the Script

NOVEMBER 30, 2021

Lots of other research has shown this to be true – but the Korn Ferry adds some detail: 79% wait to contact sales until after fully defined their needs, 57% wait until they’ve identified the products they think meets their needs, and. 32% “industry events/trade shows/conferences,”. 28% “peers/colleagues,”. 27% “web searches,”.

B2B 103

B2B Trade Shows Survey Study 103

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Events can be utilized for more than gathering sales leads and meeting with clients.

Company 68

Company Trade Shows How To Product Launch 68

MaccaPR

FEBRUARY 7, 2022

With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.

Conference 62

Conference Trade Shows Brand Branding 62

PR 20/20

JUNE 22, 2022

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. Teams can use HubSpot workflow templates to define their ideal customer profile, then use automation to tag any contacts or companies that meet that criteria. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. Simply put, she’s a hustler.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 149

Communications Crisis Internal International 149

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog.

B2B 67

B2B Report Marketing Survey 67

Sword and the Script

JANUARY 8, 2019

1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. The caveat is, you’ve got to have a blog with a history of content your customers won’t be embarrassed to be associated with. And then you can pop the questions about an interview for the company blog or report.

B2B 82

B2B Media eBook Interviews 82

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

JANUARY 14, 2016

Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows. The following come to mind: Coffee meet-ups. Meeting a new colleague for the first time over coffee? LinkedIn, for example. Seamlessly. Media/Influencer outreach.

Tools 60

Tools Trade Shows LinkedIn Web 60

Critical Mention

MARCH 12, 2018

Is your brand exhibiting at the industry’s biggest trade show? Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. Want to be in holiday issues of popular magazines?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

MAY 22, 2018

Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. But at the same time, we’ve got much better tools to work with, to help meet these more demanding expectations. One publication or blog you read regularly is… Michael Brenner’s Marketing Insider.

Marketing 67

Marketing B2B Print Technology 67

Beyond PR

OCTOBER 25, 2016

Conferences, trade shows and industry events are a huge investment of time and resources. A lot of the people you meet at an industry event are people you already have some connection to, although you may not have ever met in-person. So how do you make the most of your experience? Being yourself pays off.

Conference 40

Conference How To Trade Shows Twitter 40

Bianchi Biz Blog

DECEMBER 2, 2021

PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. You might also be interested in: Meet the Media: John Irwin, Reporter at Automotive News. 3) We don’t need PR, we only have 15 automaker customers, and they know our salespeople.

Automotive 68

Automotive Technology Engineering Trade Shows 68