Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer.

Pitching 150

Pitching Radio Newspapers Print 150

Mark My Words

JANUARY 16, 2017

Newspapers have been shedding their arts reporting for decades, relegating reviews to dispensable supplements and buried middle-pages. If the professional reviewer is an endangered species then the rise of the blogging geek and the entitled opinionators of social media are its Walter Palmers.

Newspapers 60

Newspapers Energy Print Journalism 60

Prowly

JUNE 26, 2023

A mention can occur in various mediums, like print newspapers, online news websites, magazines, and blog posts. A media mention is the use of a brand name or keyword that you’re tracking.

How To 104

How To Media Newspapers Print 104

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. million in print and 3 million online subscribers.

Marketing 107

Marketing Newspapers Print Corporate 107

Cision

NOVEMBER 28, 2017

Influencers are essential to any PR, comms or marketing campaign, as they are the engine that drives audiences to act, and they disseminate messages either directly (think sponsored posts) or filtered through their viewpoint (think traditional newspaper features). — can be daunting to research for just one contact.

Small Business 245

Small Business Media SMB Pitching 245

Cision

JUNE 14, 2016

I don’t mean to say that as a bad thing, for example Google Alerts might return a Mashable link to a keyword search and a Talkwalker Alert might return a blog post. Newspapers and Their Derivatives. Like podcasts, blogs can be a rich source of topical, content-specific material. Where was I going with this…oh yes!

Google 120

Google Newspapers Trends Print 120

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only.

Print 48

Print Newspapers Interviews Journalism 48

Presspage

JANUARY 23, 2018

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. In 2006, Foremski published one of his most unforgettable blogs titled Die!

Newspapers 92

Newspapers Financial Print Technology 92

Stephen Waddington

JULY 11, 2017

4 Channel shift from print to social exaggerated. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). Media relations with print newspapers/magazines are still stronger than expected. #5 5 Hypermodernity. Thanks for stopping by.

Communications 115

Communications Publicity Survey Newspapers 115

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Waxing UnLyrical

MARCH 20, 2013

Newspapers have been losing revenue for years, mainly to Internet traffic. The industry panicked and tried to shoehorn the model it had used since Gutenberg invented the printing press. In the 1990s when the Internet was still a fad, the print industry made a crucial mistake. He also blogs.

Print 95

Print Advertising Advertising Newspapers 95

Communications Conversations

AUGUST 27, 2019

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Think about the genesis of AP Style.

Handbook 131

Handbook Guidelines Print LinkedIn 131

PR in High Definition

FEBRUARY 25, 2016

The death of print media has been speculated for years now, but Trinity Mirror is taking a punt and unveiling a new Monday-to-Friday newspaper, The New Day, from 29 February. The post Mirror mirror on the wall, is this not the death of newspapers after all? appeared first on Firefly Communications.

Newspapers 48

Newspapers Print Communications Media 48

Stern + Associates

JANUARY 29, 2024

But social platforms are totally different from newspapers or websites: they require small, bite-sized presentations of news, increasingly in video rather than text form (though they will usually link text-based articles on the media outlet’s website).

Strategy 131

Strategy Publicity Media Video 131

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. With a keen interest in social media, she blogs regularly at In My Humble Opinion. reading and traveling.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 183

Survey Marketing B2B Study 183

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging.

Brand 104

Brand Branding How To Measurement 104

Bad Pitch Blog

DECEMBER 30, 2008

What you''ve created is called a weblog - or a blog. Your own paper has blogs that are starters. The guys over in Sports run an awesome baseball blog appropriately called "Bats." This blogging is not a new concept, friend. Are they unaware that blogs exist, or are they hoping we don''t know blogs exist?

Newspapers 40

Newspapers Fashion Blogging Sports 40

Sword and the Script

APRIL 2, 2024

The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based

Reddit 183

Reddit Software B2B Technology 183

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. And, like many, I particularly enjoy the Sunday edition. Mostly because it just includes so much more editorial than the daily paper.

Corporate 148

Corporate Fashion Agency Travel 148

Sword and the Script

SEPTEMBER 7, 2021

Print circulation drops again. America’s top 25 largest newspapers have lost 20% of their weekday print circulation since the beginning of the pandemic…data shows that the WSJ, NYT, and USA Today together lost more than 500,000 of print circulation between the first quarter of 2020 and the last reported period.

Software 91

Software Print Tools SEO 91

5W PR

AUGUST 19, 2019

PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television. Digital vs. Traditional. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

PR in High Definition

MARCH 26, 2020

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible.

Media Relations 83

Media Relations Media Newspapers Print 83

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Online – websites, blogs, online media sites. What is Media Monitoring? Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

Polaris

MAY 19, 2015

Instead, use phrases such as: Build your business with blogging fundamentals. I first heard about the Blink Test from Chris LoDolce who suggested I print a copy of my landing page, then show it to a colleague. When writing your headline, use action verbs that demonstrate your offer’s benefits. Create more effective marketing programs.

eBook 100

eBook Newspapers Writing Print 100

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. When the Internet came along and turned the media business on its ear, we watched as print outlets slowly evolved into media companies trying to figure out how to structure their new web-based editions.

Journalism 85

Journalism Print Newspapers Advertising 85

PR Insiders

APRIL 13, 2021

It won’t be trying to learn about your industry on your dollar, and it will already have relationships with relevant publications, blogs, and TV and radio shows. Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media.

Radio 78

Radio How To Public Affairs Print 78

PR Fuel

JANUARY 17, 2022

In today’s blog, we show you how to distribute a press release, so you get the best value for your money. Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. A single press release can set you back anywhere between $400 and $2,000.

Radio 106

Radio Writing Local Newspapers 106

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. Because so many journalists are on the platform.

Survey 113

Survey Industry Leadership Study 113

Axia PR

AUGUST 15, 2018

Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.). It’s when a newspaper or industry trade publication (blog, magazine, or website) features your brand or quotes your expert.

Media 48

Media Radio Newspapers Print 48

Presspage

JULY 25, 2018

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim?

Wikipedia 103

Wikipedia Writing Video Report 103

Prakkypedia

MAY 31, 2015

save a copy of any newspaper clippings; consider displaying them in your office. use that media coverage within a blog post on the topic. I’ll end with one more useful tip: Occasionally, you may be disappointed if your newspaper print story doesn’t subsequently appear in the newspaper’s online version.

Media 60

Media Television Radio Newspapers 60

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. Or this response from Brad Kuvin at MetalForming & 3D Metal Printing : “I’ve spent my career focused on the idea that our stories should help our readers perform their jobs better. Timeliness. I also look for innovation, a strong character and impact.”.

Automotive 86

Automotive Journalism Interviews Engineering 86

Buzzstream

JANUARY 29, 2025

You also, you know, in the area, but you know, so I started off as a training reporter here in Brighton for my local newspaper and that’s how I started out. And my first kind of major role was at the Sun newspaper and it was there that I broke the first COVID 19 case in the country. So, you know, very funny. And I was loving it.

Pitching 62

Pitching Energy Journalism Newspapers 62

Bad Pitch Blog

FEBRUARY 10, 2009

The problem is that because everyone is migrating to the ''Net, ole print –notably newspapers– is fast going way of the dodo as advertisers flock to the place they can get real traction. Sudden disclaimer: This is not implying that buying newspaper ads translates into editorial coverage — or anything but stained hands.]

Newspapers 41

Newspapers Web Airlines Print 41

Solo PR Pro

JULY 5, 2022

I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I write a lot of case studies and blog posts for clients, so I usually have a handful of interviews with customers or subject matter experts. Anne Isenhower, Anne Isenhower Communications. ” I break around 11 a.m.

Meeting 101

Meeting Writing Pitching Case Study 101

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 92

Marketing Local Crisis Management Internal 92