The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens
NewsWhip
JULY 14, 2020
This is particularly true on digital channels where the impact of old media articles in search engines or user-generated content like blogs and Wikipedia may not have moved on from a previous issue and could impact future media coverage. . There’s lots of levers and ‘new rules of influence’.
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