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Segment by age/demographic – are your customers/stakeholders young (Snapchat/TikTok), 20/30/40 somethings (Pinterest, Instagram, Facebook), a wide business demographic (Twitter, LinkedIn)? Say yes to the virtual or in-person panel discussion or guest blog post. Start small and pick a few channels to nurture.
3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. It probably does.
Part 2 of a 2-part Special Blog Post: See Part 1 Here. If your YouTube video features former executives who have since left the company – or "cutting edge" insights from 2008 tradeshows – take them behind the barn and put them out of their misery. Condition: Your YouTube Icon Is Buried.
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The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Have you enabled comments on your company blog and YouTube channel? Source: Billboard ). Lesson #7 - Have You Ever Been Experienced?
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