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Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

He writes: Of the many attempts at new approaches to publishing — native advertising, custom content, sponsored content — SugarString sets a new low… The fact that the name of the corporation bringing you the information is at the bottom of every story, not the top, is an attempt to hide the fundamental intent. Well, how, you may ask.

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Dramatic Emotional Exits And Destroyed Reputations

Melissa Agnes

There’s an episode of Girls where aspiring memoirist Hannah Horvath, played by Lena Dunham, decides that she wants to quit her job writing advertorials for Neiman Marcus at GQ. She wanted to be her best creative self, writing for a greater cause than simply selling a product. Your mic is always on. A City of Burned Bridges.

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Four Ways to Grow Your Company’s Social Media Audience Organically

Reputation Us

The following blog is a guest post from Digital Content Strategist Lis Thomas. For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work. I know what you’re thinking.

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Holiday Gift Guide Pitching Tips for PR Pros

Cision

Do they prefer online media or print? Are they reading mostly blogs, or do they get their info via social media? Write a standout pitch. Your pitch may not work right “now,” but it could work for a future issue or a later blog post. Find the right outlet for your audience. Be creative.

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This Is How You Reach Readers on Smartphones

PRSay

If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. They’re cooling their heels with your blog post at the doctor’s office — when their name is called.

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5 WordPress Plugins to Rock Your Blog

Waxing UnLyrical

This is part of the Blogging for Grasshoppers series. Here are some more cool plugins for you to try out on your WordPress blog. I haven’t yet included this in a round-up of plugins, but this is an ab-fab plugin that literally makes your blog mobile-friendly in just a few steps. was to make my blog iPad-friendly.

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AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

I was a print journalist for a dozen years, then made the leap into digital in the late 90s. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. How have you seen it evolve? In terms of getting noticed?