Blogging Product Launch White Paper 
Beyond PR
NOVEMBER 9, 2016
But what about thought leadership content like blog posts and white papers? There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. Ask these five questions to help plan effective thought leadership content for your product launch.
Sword and the Script
AUGUST 4, 2015
White papers (true white papers). In the end the point is market education needs to begin long before a product launch. Or you wind up in huddle around a white board one-third of the way through the battle. * * *. Strategy announcements (manifesto). Contributed articles. Thought leadership webinars.
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5W PR
JUNE 3, 2024
Press release distribution Creating and circulating newsworthy press releases that announce product launches, partnerships, or industry insights to relevant media outlets. SEO flourishes with keyword-optimized website copy, blog posts, and downloadable resources that cater to search engine algorithms and user needs.
ImPRessions - Crenshaw Communications
DECEMBER 11, 2020
For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. In PR , a content calendar is a key part of any public relations plan. Include client quotes or thoughts.
Sword and the Script
JANUARY 16, 2018
Campaigns in B2B marketing are common around product launches, where traditionally these include basics such as: a press release announcing the new product to the market. an email about announcing the new product to customers or prospect. a white paper that makes the case for solving a problem in a new way.
ImPRessions - Crenshaw Communications
FEBRUARY 11, 2016
For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher. Collaborate on ideas for written pieces.
PRSay
NOVEMBER 5, 2018
Many organizations already add video to their press releases to support product launches, events and executive announcements. Multimedia can be seamlessly embedded into press releases, blogs and webpages to help companies provide an immersive and information-rich experience for media, investors, customers and other influencers.
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