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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

The following article originally appeared on the AirPR blog. . Just ask Qualcomm Wireless Reach. Mobile, Wireless, and Cordless take all, as the future is about streaming (rise of Netflix, Spotify, etc.), Rebekah is currently the Chief Strategy Officer for AirPR , a technology platform to increase PR performance.

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A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. Now that’s a different approach, I thought. Get Verizon employees involved.

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How to Improve Your Social Media Targeting

Cision

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

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Top IT News Picks of the New York Tech Crowd

Flack's Revenge

There are tons of blogs and sites for IT tech and many good ones – some like TechCrunch cover startup and Silicon Valley news – others cover specific segments like big data, ad tech, fin tech, IT strategy (like CIO), etc. Anonymous (Instructional Technology Specialist). RCR Wireless News. Wired News. CIO Magazine.

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Obsolete technology – what the kids won’t understand

PR in High Definition

This month, we were all taken on a trip down obsolete technology memory lane by the Telegraph, with its round-up of technologies most kids today wouldn’t recognise. The pace of change in technology is so fast and the technology of the day can quickly be outstripped by rivals. There was plenty to take us back.

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MWC19 roundup – the future of mobile technology

PR in High Definition

MWC, the world’s largest tradeshow for the mobile industry, has wrapped up for another year and, like every year, mobile technology manufacturers have come together to launch a plethora of intelligent and innovative mobile products. Foldable phones, 5G, AI and IoT enabled devices, as well as all of the other usual suspects made an appearance.

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Our tech news roundup as the year rounds off

PR in High Definition

Airbus’s solar-powered aircraft successfully delivered wireless internet from the stratosphere down to Arizona on its 18-day long flight. Whilst some of the industrialised nations are accused of dragging their feet on climate actions, for others, the sky is the limit – literally.