Blogging Trade Shows White Paper 
ImPRessions - Crenshaw Communications
MAY 3, 2018
Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
Blogs – an executive’s own, plus a commenting strategy for others. White papers – a great way to demonstrate thought capital in long form to a particular audience. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.
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ImPRessions - Crenshaw Communications
APRIL 24, 2018
Media and influencers read analyst reports and white papers, so the reach can become exponential. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Authors, experts, and academics. Industry events.
Sword and the Script
FEBRUARY 14, 2017
Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?
Sword and the Script
NOVEMBER 6, 2018
From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. See these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. Takeaways Applicable to Any Vertical Market.
Sword and the Script
JANUARY 8, 2019
1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. The caveat is, you’ve got to have a blog with a history of content your customers won’t be embarrassed to be associated with. 3) Reports, ebooks and white papers.
Sword and the Script
OCTOBER 24, 2017
A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. 37% white papers. Blog about it.
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