Melissa Agnes

SEPTEMBER 21, 2014

How to plan for a global, viral crisis. Check out our Crisis Intelligence Blog. Take a look at Malaysia Airlines’s YouTube strategy. How culture, both organizational and national, impacted Malaysia Airlines’s crisis communication. The importance of getting the first 24 hours right in a crisis.

Airlines 210

Airlines Crisis Management Crisis Crisis Communications 210

Critical Mention

OCTOBER 27, 2018

This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. His agency focuses on blogging, sales and website pages and eBooks. IT remake featured a themed horror house. SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

Flack's Revenge

NOVEMBER 29, 2017

It would not seem to have “next YouTube video stars” written all over. I had to learn more, and asked Mark if he’d entertain some questions for the blog. We post a new Here’s Why video every Monday at this link and on our YouTube channel. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

NewsWhip

FEBRUARY 28, 2023

followers, it’s in the same viral sphere as Duolingo. A massive campaign for them included a partnership with the viral “ corn kid ” from TikTok, which helped establish them as a strong brand presence on the app who is in touch with current trends. A variety of brands and influencers use YouTube Shorts.

Video 148

Video Branding Brand Instagram 148

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media. The problem?

eBook 143

eBook YouTube Video Social Media 143

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . If you get continuous alerts that an online publication is promoting your brand in their blog posts, consider returning the favor by sharing their posts or mentioning them in your articles if relevant. Share Tweet Share.

Viral 70

Viral Radio Media Sports 70

Sword and the Script

JUNE 14, 2022

If you want to experiment with content, copy or messages, it’s easy to do that with a blog post. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more. Most marketing videos aren’t going viral.

B2B 139

B2B Video Marketing Survey 139

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? Watch this week’s PR Tip here. See my story in the video about Steve and what he did.

Pitching 130

Pitching Video YouTube Viral 130

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. And videos about facts and cool weird things do much better on YouTube.”. Upworthy’s target audience is quite general: all Americans.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Waxing UnLyrical

APRIL 3, 2012

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience. While there were 200 people who participated, there were over 2,500 views online on YouTube.

YouTube 95

YouTube Viral Video Twitter 95

PRSay

SEPTEMBER 17, 2019

Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. The launch video now has 100,000 views on Twitter and another 20,000 on YouTube. When Popeyes launched its sandwich on Aug. 12, the country took notice.

Product Launch 149

Product Launch Storytelling Social Media Video 149

MaccaPR

AUGUST 20, 2014

If 55,000 people watched your video on YouTube, I was happy. Similarly, an exceptional social media marketer thinks beyond the mechanics of posting YouTube clips, LinkedIn updates and tweets to consider two vital questions: How did the audience come to see your content - via Google or Facebook? Our clients were happy.

Social Media 97

Social Media Media YouTube Facebook 97

Contently - Strategy

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. That’s quite the fairy tale, right?

Leadership 106

Leadership Branding Brand How To 106

Cision

MARCH 1, 2016

SoMe = Facebook, Twitter, YouTube. He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs. The perpetuation of a “viral” story on digital channels can be hours.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

The Resolution Blog

DECEMBER 20, 2015

From the nationals to Country Living all the way through to parenting blogs. million times and the various videos viewed 133 million times across YouTube. Internally we have been discussing the STEPPS model recently (a model taken fromJonah Berger’s book, Contagious, which looks at why things go viral). ManOnTheMoon.

Retail 120

Retail Viral Newspapers YouTube 120

5W PR

AUGUST 10, 2021

The entire effort resulted in a campaign that went viral all over the globe, titled “Mad Your Man Could Smell Like”. However, the company made the smart decision of launching the entire ad campaign on social media instead of TV, which worked wonders for making the campaign go viral, as it was seen by over 20 million people in only three days.

Branding 88

Branding Brand Marketing Viral 88

Cision

OCTOBER 21, 2015

We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

5W PR

JUNE 12, 2023

Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. User-Generated Content and Viral Marketing User-generated content (UGC) plays a pivotal role in tourism advertisements. When UGC goes viral, it can create a ripple effect. They have also changed the methods used to promote tourism.

Tourism 88

Tourism Social Media Travel Media 88

Waxing UnLyrical

MARCH 12, 2014

In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Memes are a perfect way to cash in on existing viral trends. If you want a great example of a viral video that took its inspiration from a popular meme, look to Abercrombie. Why Does It Work?

How To 82

How To Marketing Viral Community 82

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Video 95

Video Facebook Twitter Viral 95

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Waxing UnLyrical

OCTOBER 17, 2011

200,000 YouTube views in one week. The campaign has brought our brand voice to life in a tangible way through our Twitter, Facebook and YouTube channels. While the viral nature of social media influenced the success of the Break Up, it was the campaign’s cross-channel approach that ensured it. Share of Voice reached 55%.

Publicity 93

Publicity Banking YouTube Social Media 93

Cision

FEBRUARY 5, 2016

For insight, we spoke with Courtney Lopez , who along with with her husband Chris, blogs at Courtney’s Sweets and Know Your Produce. Also, kids are taking the internet by storm with their YouTube channels and toys. Sally has ONE viral post that brings in all those views. Let’s say Sally has one million views per month.

Pitching 120

Pitching Instagram Viral Facebook 120

Sword and the Script

AUGUST 7, 2018

I’ve seen so many brands spend $10,000 – and tons of time – for a professionally produced video that winds up with 57 views on YouTube. Yet these videos don’t have the virality marketers often imagine. These videos don’t “go viral” just because they’ve been created. It’s just not worth it.

Video 61

Video Viral Marketing B2B 61

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" The company even admitted that they didn’t act fast enough and then, “what we missed” the spokesperson confessed, “was the perpetual mushroom effect of viral sensations.”. A final lesson for our MaccaPR blog readers?

Instagram 98

Instagram Crisis Local Privacy 98

Critical Mention

MARCH 5, 2019

A brand’s video that goes viral creates a lot of buzz. With video ads, we’ve seen plenty of high-profile, viral videos that fall on both sides of the sentiment spectrum, creating positive or negative reactions. Since more people search YouTube for how-to help than ever before, this is great for SEO, as well as social media engagement.

Social Media 62

Social Media Video How To Media 62

Beyond PR

JULY 10, 2017

Also, comments on industry-related blogs can also provide ideas for your content. 37 Signals’ blog has long been airing its dirty laundry and mistakes to its blog readership, to great success. Maybe you haven’t broken up your weekly blog content into different subject areas, but you get that idea from another site.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Buzzstream

MARCH 26, 2025

As many people were, by the way, I wasn’t the only one doing this, but there was a lot of people were doing this was building out private blog networks. And what you’ll find is like a lot of sites, if you truly are objective about it and you say, is getting a link from a mommy blog gonna convert from my rank ability, SEO software?

Branding 62

Branding Brand SEO Data 62

PR in High Definition

DECEMBER 17, 2018

The rise (and fall) of the YouTube star. Celebrity YouTuber, Logan Paul, sparked outrage this year after posting a disrespectful video. Although it was pulled from TV for being ‘too political’, it became viral across social media with nearly half a million views on YouTube.

YouTube 48

YouTube Ethics Crisis Industry 48

Mindful Marketing

JANUARY 12, 2019

” It’s also worth noting that of the several Fiji Water girls stationed on the red carpet at the Globes, Cuthbert was the only one whose presence went viral. Cuthbert’s ‘performance’ on the red carpet at the Golden Globes made her and Fiji Water viral stars. ” Subscribe to Mindful Matters blog.

Film 72

Film Viral Hotels Television 72

The Hoffman Agency

OCTOBER 13, 2020

HA-WA Account Executive Kiana Cacchione explains how the I Love My Ducks YouTube video changed the trajectory of her life: The year was 2010 and my Abercrombie and Fitch-wearing 8th grade self was absolutely thriving. Don’t sleep on YouTube videos, y’all … they could inspire you to make your next big move!

YouTube 36

YouTube Viral Video Social Media 36

wiredPRworks

NOVEMBER 10, 2016

And here's my interview that first appeared on the conference blog. While influencer marketing sounds easy on the surface – find someone with lots of fans and have them share your product/services in a campaign – it goes way, way beyond sharing updates and blog posts. The biggest misconception is that the campaign will go viral.

Marketing 65

Marketing Conference Advertising Advertising 65

Contently - Strategy

APRIL 24, 2019

The five-part series brought in close to 10,000 views on YouTube plus thousands more with social clips. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. There’s organic distro, the flashy side full of clever, funny, eye-catching posts going viral.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Mindful Marketing

FEBRUARY 28, 2021

After the video went viral , several current and former NFL players joined the social media uproar to express support for Newton , who, after all, was there to help the aspiring athletes. Ironically, ESPN’s YouTube title for the First Take clip referenced above is “Stephen A. ” Subscribe to Mindful Matters blog.

Sports 71

Sports YouTube Television Viral 71

Critical Mention

NOVEMBER 5, 2018

The thoughtfulness of the video paid off–it went viral, with over three million views on YouTube. The ad features the Travis County representative talking politics to his friends who were at his house for a barbeque. His wife and his friends’ faces are priceless. Humor is a surefire way to engage your audience.

Policies 64

Policies Film Exercises Viral 64

Doctor Spin

APRIL 6, 2023

Halpern then offered a series of high-profile YouTubers (who often neglect their websites to focus on their channels) to do a live review to improve their conversions. Superhero Solution Case Study: Inbox Zero The origin of Inbox Zero can be traced back to Merlin Mann, a productivity expert and creator of the popular blog 43 Folders.

Strategy 52

Strategy Real Estate Case Study System 52