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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

The following article originally appeared on the AirPR blog. . Just ask Qualcomm Wireless Reach. Mobile, Wireless, and Cordless take all, as the future is about streaming (rise of Netflix, Spotify, etc.), Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions.

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A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. Verizon has two content creation blogs – for the 15-state Midwest area at vzwmidwestarea.com and nationally on our website at news.verizonwireless.com. Or, maybe you’ve already used it! How did you conduct the outreach?

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. This is why earned media – the stories and interviews produced by PR – will always be relevant. Educating prospective customers.

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How to Improve Your Social Media Targeting

Cision

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

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Why 99% of companies should completely forget about brand journalism

Communications Conversations

Brands no longer need mainstream media to tell their story–they can tell it themselves through a blog (or brand journalism site)! Sites like Unbottled started just like every other blog or news site–with 0 visitors. Who wants to get their news from a wireless service provider? But you what? Disagree with me?

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Top IT News Picks of the New York Tech Crowd

Flack's Revenge

There are tons of blogs and sites for IT tech and many good ones – some like TechCrunch cover startup and Silicon Valley news – others cover specific segments like big data, ad tech, fin tech, IT strategy (like CIO), etc. RCR Wireless News. Where do YOU get your news? Wired News. CIO Magazine. CNET Reviews. Computerworld.

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How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

Vest-less Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless). You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?