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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

The following article originally appeared on the AirPR blog. . Just ask Qualcomm Wireless Reach. Mobile, Wireless, and Cordless take all, as the future is about streaming (rise of Netflix, Spotify, etc.), Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions.

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Are search engines controlling how we think?

PR in High Definition

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers. This could be in written blogs, headers, internal links and URLS.

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Our tech news roundup as the year rounds off

PR in High Definition

Airbus’s solar-powered aircraft successfully delivered wireless internet from the stratosphere down to Arizona on its 18-day long flight. Whilst some of the industrialised nations are accused of dragging their feet on climate actions, for others, the sky is the limit – literally.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. This is why earned media – the stories and interviews produced by PR – will always be relevant. Educating prospective customers.

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A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. Verizon has two content creation blogs – for the 15-state Midwest area at vzwmidwestarea.com and nationally on our website at news.verizonwireless.com. Or, maybe you’ve already used it! How did you conduct the outreach?

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Stumbling into Tech PR

The Hoffman Agency

Industry terms such as SaaS, wireless, etc., The post Stumbling into Tech PR appeared first on "What's HAppening" Blog. It has now been a couple weeks since I joined the agency, and I’ve been onboarding to become familiar with the inner workings of the software and telecoms accounts.

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She’s everything, he’s just Ken – The best Barbie campaigns from the film’s promotion

Prohibition

Xbox’s Barbie-themed console You heard us correctly – Xbox has teamed up with Mattel to launch not only a themed console but a wireless controller and Barbie cars in the Xbox-exclusive Forza Horizon 5 too. Teaming up with Mattel, Crocs have given their Classic Clog and Crush Blog the Barbie makeover.