PR Conversations

JULY 17, 2014

And when clients don’t really get PR (see above), instead treating it as an afterthought to marketing. They are vastly different markets and where everything is writ large compared to our small, beautiful environment where everyone knows everyone. What do you regard as the lowest depth of misery in PR? Who is your favourite writer?

Real Estate 71

Real Estate Local Government Internal 71

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. He began as a radio reporter before transitioning to PR in 1999. What do you think is the biggest PR challenge facing brands today?

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. See how they market online. Are calls to action part of their marketing tactics?

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

JUNE 18, 2016

In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions. In light of Father’s Day this weekend, the social dad is the theme for this week’s very different Unscripted Marketing post. 82% family time.

Infographics 60

Infographics Social Media Media Survey 60

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

Retail 40

Retail Radio Advertising Advertising 40

Buzzstream

SEPTEMBER 4, 2024

Relevance is Key in International Outreach It’s essential to have a clear objective when targeting international markets, ensuring the content is relevant to the audience in that specific country. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets.

Internal 62

Internal International Digital PR Course 62

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. See how they market online. Are calls to action part of their marketing tactics?

Real Estate 57

Real Estate How To Web Case Study 57

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52