Deirdre Breakenridge

NOVEMBER 23, 2016

As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. She was sharing an interesting perspective on the brands getting it right on Snapchat and which ones were not. Book Reviews / Journal Research. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

Contently - Strategy

JULY 21, 2021

But here’s the thing that’s troubled me ever since I saw my first brand persona document at the tender age of 22: Most of them are kind of useless—at least from a creative perspective. Most brand personas fall short because they don’t help you develop empathy for the audience. The problem with personas.

How To 145

How To Creativity Storytelling Writing 145

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. But, it takes strategic insight and smart planning to communicate a brand’s history well. Plus, as Contently goes on to say, "a good story will make a brand seem unique among similar fierce competition."

Corporate 48

Corporate Examples Storytelling Brand 48

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. Yet, Super Bowl LVIII not only conquered this feat but rewrote the history books in the process. Stars based on factors determining long-term brand impact.

Sports 86

Sports Television Advertising Advertising 86

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 96

Travel Hotels Storytelling Content Marketing 96

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

Solo PR Pro

OCTOBER 5, 2021

After continuing his work in emergency and crisis communications for Columbia University Medical Center in New York a few years later, Doug honed his methodology and began penning his first book, “ The Communications Golden Hour: The Essential Guide to Public Information When Every Minute Counts.” In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. View the podcast marketing PR press release.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. View the podcast marketing PR press release.

Case Study 59

Case Study Study Video How To 59

ReimaginePR

OCTOBER 3, 2016

That doesn’t seem like a guaranteed path to brand authority. Reason #2: You can finally say you wrote the book on the subject. Reason #5: eBooks allow you to create a community around your brand. They’ll sign up for your email list, they’ll follow you on social media, and they’ll be avid supporters and referrers of your brand.

eBook 219

eBook How To Writing Community 219

wiredPRworks

SEPTEMBER 30, 2020

Book a Social Selling Secrets Masterclass Discovery Call. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. . Brand: based on personality, driven by reputation.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. Here’s the code to access the course for free: Podfest2021.

Course 52

Course Case Study Strategy Energy 52

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. This sort of engagement not only informs content strategy, but helps keep a brand connected to its audience in a meaningful way.

Leadership 149

Leadership Trade Shows Healthcare Education 149

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. Here’s the code to access the course for free: Podfest2021.

Course 40

Course Case Study Strategy Energy 40

wiredPRworks

APRIL 27, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. About Barbara Rozgonyi CEO, CoryWest Media.

Strategy 52

Strategy Case Study Marketing Energy 52

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Prior to joining AMA, Russ Klein quarterbacked teams for many of the world’s foremost brand names.

Marketing 52

Marketing Storytelling Content Marketing Conference 52

Cision

APRIL 28, 2016

Too many brands are churning out uninspiring content, and your audience is ignoring it. Then, figure out how your brand can solve those problems. Then, figure out how your brand can solve those problems. With so much content saturating the marketplace, how can brands stand out? What are you most excited for?

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. This framework is not a one-size-fits-all template, but a tailored architecture that resonates with a brand’s ethos and speaks directly to its audience’s interests and needs. Topic pillars offer a looser and less restrictive strategy.

How To 52

How To SEO Content Marketing Engineering 52

Critical Mention

JUNE 24, 2018

We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. When brands want to work with influencers, they look at how they get people to act. But brands have to be careful. PR will always be the eyes and ears of the brand. Q: What’re your favorite tools for your brand?

Storytelling 106

Storytelling Technology Course Privacy 106

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

wiredPRworks

APRIL 27, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. About Barbara Rozgonyi CEO, CoryWest Media.

Strategy 40

Strategy Case Study Marketing Energy 40

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. where I could learn from Mike Sitrick, the guy who wrote the book on strategic and crisis PR, I jumped at it. Learn how with our brand journalism white paper!

Journalism 120

Journalism Newspapers Writing Report 120

PR Fuel

OCTOBER 19, 2021

However, social media doesn’t assert your brand as an authoritative voice in your industry. Press coverage can also help to strengthen your brand identity and make it more recognizable to a wider audience. You can’t write a press release because you want to promote your brand. Become a Storyteller.

Writing 52

Writing Product Launch Storytelling Pitching 52

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. Learn how to build a brand journalism strategy with our free white paper!

Policies 120

Policies Internal International Public Affairs 120

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. At one point, they were all part of a brand new audience for your organization. Marketers must continually reach new audiences.”.

Marketing 40

Marketing Content Marketing Television Storytelling 40

ReimaginePR

MAY 30, 2015

What you give them can make the difference between a story and no story, and between a big feature piece devoted just to you and a small mention in a piece featuring a bunch of other brands. Interviews – Q & A on video. Reinforce the character and values of your brand by where and how you shoot its people. Even radio.

Media 120

Media Television Video Print 120

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti is also Forbes contributor and public speaker. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

Flack's Revenge

JANUARY 12, 2021

It was a while since I last checked in with Robin Schaffer , when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. Robin’s book and firm cover every facet of the field, and I thought it would be great to interview her about getting the most out of A/R. Why industry analysts?

Industry 156

Industry Enterprise Trends Technology 156

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Marketwired

FEBRUARY 16, 2016

Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. rather than just sharing a link to each show through Twitter, we pull out our interview guests’ compelling quotes and place these quotes in tweets with a dedicated link to the show landing page. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Breaking Brand. Overview: How do you create a brand from scratch? It’s the golden age of podcasts. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Read lots and lots and lots of blogs and books. Invest in professional development. Take online courses.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. 2) What is the Global PR Revolution that you have highlighted in your book the Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR? You would ask: Why revolution?

B2B 52

B2B Communications Media Newspapers 52

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. As a candidate, think about how you can apply curiosity at different points throughout the recruitment process; whilst job hunting, in your covering letter / email and during the interview itself. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

PR Conversations

MAY 9, 2017

I’m not sure I’ve been influenced by any work of fiction overtly, but there is a line in the book Primary Colors , by Joe Klein, that struck me. I will offer that Canada as a country has good public relations, and a solid brand. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Energy 53

Energy Measurement Internal International 53

Sword and the Script

DECEMBER 8, 2015

Moderator Guy Raz will weave some of the most compelling bits from those talks along with follow-on interviews with the presenters into a narrative designed for listening. For me, it doubles as a break from news and the long format is something I’d liken to the meditative concentration I find from reading a book.

Radio 60

Radio Content Marketing Marketing Education 60