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Writing Your First Book: Lessons from The Lean Startup

Deirdre Breakenridge

“What is the hardest part about writing a book?”. Will people read the book? Most writers I have come across tell me writing a book is both extremely rewarding and at the same time one of the biggest challenges they have ever taken on. Will my ideas resonate with anyone?

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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. This affords businesses the opportunity to interact with its community in real-time.

Community 206
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Book Review: A Roadmap for Teaching Social Media

Deirdre Breakenridge

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Prepare a Briefing Book. Set them up for success by prepping a comprehensive briefing book well before the event. A briefing book will break-down the appointment times, media attendee’s background and the key topics for discussion. Consider The Impact on Local Communities.

Media 294
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The Ins & Outs of Book Writing

Karen Freberg

This past week was filled with one particular subject that is near and dear to my heart: books, specifically, book writing. First, I got a chance to be part of a Zoom panel this week with other authors of PR and social media books to discuss all of the ins and outs that go into book writing.

Writing 105
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How the New York Public Library’s Blog Mobilizes Communities

Cision

And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”).

Mobile 120
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#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

Deirdre Breakenridge

ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences. Chuck literally wrote the book on Digital Marketing Analytics , along with his co-author, Ken Burbary back in April of 2013. On Thursday, April 26th at 12:00 p.m.

Analytics 231