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Book review: The Company and the Activist Going Beyond PR

Wadds Inc.

Sometimes a book comes along thats bang on the zeitgeist, and The Company and the Activist: Going Beyond PR is one such book. At the intersection of politics, business, communications, and culture, author Dr Stuart Thomsons latest book explores the changing nature and implications of activism for the corporate world.

Company 93
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From Picture to Chapter Books – Fresh Marketing Ideas for the Publishing Industry to Try

5W PR

Leveraging Visual Platforms In the age of visual content, publishers can capitalize on platforms like Instagram, Pinterest, and TikTok to showcase their books. Creating animated book trailers, interactive elements, and engaging short videos can captivate audiences and drive interest.

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Writing Your First Book: Lessons from The Lean Startup

Deirdre Breakenridge

“What is the hardest part about writing a book?”. Will people read the book? Most writers I have come across tell me writing a book is both extremely rewarding and at the same time one of the biggest challenges they have ever taken on. Will my ideas resonate with anyone?

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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. This affords businesses the opportunity to interact with its community in real-time.

Community 206
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Book Review: A Roadmap for Teaching Social Media

Deirdre Breakenridge

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

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Lessons From a Life Rebuilt: Love, Loss, and Defying the Odds with Becky Galli

PR for Anyone

She discusses her books, Rethinking Possible and Morning Fuel, and how she continues to inspire others through her wisdom, optimism, and refusal to be defined by life’s challenges. Despite overwhelming hardships, Becky found purpose through writing, launching a successful career as a columnist and author. Find us on

Instagram 162
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The Secret History of Shoes & Why Pop Culture Matters for Women Over 50 with Rachelle Bergstein

PR for Anyone

Rachelle has written three books: Women from the Ankle Down: The Story of Shoes and How They Define Us, Brilliance and Fire: A Biography of Diamonds, and The Genius of Judy: How Judy Blume Rewrote Childhood for All of Us. She has been featured in The New York Times, The New York Post, NPR, and The Washington Post. Find us on

Fashion 130