MaccaPR

AUGUST 20, 2014

Bring any three social media marketers together over an all-you-can-eat dinner of Buffalo Wild Wings, and stand back for a furious debate over: What’s the best time and day of the week to post content via Facebook and other social media channels? Hint: it depends if you want Facebook likes or shares). From a PPC ad online?

Social Media 97

Social Media Media YouTube Facebook 97

Beyond PR

DECEMBER 12, 2017

Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up-to-date with consumers or journalists who already follow your company.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up to date with consumers or journalists who already follow your company.

Writing 79

Writing How To Infographics Pinterest 79

Stephen Waddington

MARCH 24, 2019

Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low. Google+ will close to consumers on 2 April. Jessica Pardoe has written about her blogging habits and India Minton-Barker has turned her writing schedule into an infographic.

Tools 69

Tools Insurance Insurance Handbook 69

Waxing UnLyrical

OCTOBER 19, 2015

Why: “Whether it’s a movie, a book, a Vine, or a 30-second commercial, a great story pays off in a satisfying way by hitting straight to your audience’s hearts and minds,” says Michelle Manafy as she explores ways to “elevate your content marketing from textbook to must-read.” ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. Sponsored blogger marketing campaigns go far beyond the number of online opportunities for your product to be seen (aka consumer impressions).

Consumer 48

Consumer Infographics SEO Blogging 48

MaccaPR

JULY 23, 2014

One HubSpot study shows photos on Facebook pages receive 53 percent more likes than the average post. Develop visuals that are relevant to current events and consumer taste. Consumers love short and punchy. We have just eight seconds of attention versus nine seconds for the fish. So, how do we capture our audiences'' attention?

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. They’ve also become social using platforms such as Facebook and Twitter in a bid to directly engage with their readers.

Media Relations 115

Media Relations Media Print Newspapers 115

Buzzstream

FEBRUARY 3, 2021

As Aira co-founder Paddy Moogan says, in The Link Building Book he created, “One part of the Google algorithm is the number of links pointing at your website, but it would be foolish to make this a raw number and not take into account the quality of those links. Infographics. Cosmopolitan. Marie Claire. Landing the ‘right’ links.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16: Ted Seward. Bob Geller | Fusion PR.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Journalistics

JULY 6, 2013

When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I remember thinking how amazing some of the stories were in the book. Some opportunities will be obvious, such as posting a patriotic message on your Facebook page around the 4th of July.

Marketing 52

Marketing Community Trends Case Study 52

Contently - Strategy

APRIL 24, 2019

Click here to read the entire e-book. For a finance brand, this might result in something like: “High-income millennials in the northeast are more likely to watch financial advice videos on Facebook than any other network, and engage disproportionately with content that triggers nostalgia.”.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Contently - Strategy

JUNE 11, 2020

It was shared over 26,000 times on Facebook. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

It was shared over 26,000 times on Facebook. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares.

Healthcare 59

Healthcare Content Marketing Industry Trends 59