Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 101

Corporate Airlines How To Crisis 101

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it.

Branding 196

Branding Brand Reddit B2B 196

Melissa Agnes

APRIL 9, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. These three groups are: The leadership team. Whom should you include within your crisis management governance? The responsible team.

Resources 180

Resources Crisis Management Crisis Government 180

PRSay

JANUARY 14, 2020

As one who first met him about 25 years ago and has read his books and posts as well as having had the privilege to hear him speak and meet with him over the years, I am immediately reminded of several valuable lessons for students of public relations. This from a man who read some 35 books a year. What a towering legacy.

Leadership 158

Leadership Automotive Employee Corporate 158

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. But today so-called “thought leadership” is also relevant to consumer product companies.

SEO 204

SEO Analytics B2B Measurement 204

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. The youngest members of Gen Z turn 11 in 2023.

How To 162

How To Employee Leadership Nonprofit 162

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

Pitching 174

Pitching Journalism Video Advertising 174

Deirdre Breakenridge

MAY 1, 2017

Build and Establish Thought Leadership. She is also the co-author of “Like, Love, Follow,” her first book, written as a guide for entrepreneurs looking to grow their businesses using social media. Knowing they were on to something big, they ceremoniously quit their jobs on the same day and walked out of the corporate world together.

Video 283

Video Facebook Social Media Creativity 283

Stern + Associates

AUGUST 7, 2024

We talk about corporate purpose, artificial intelligence leadership and Ranjay shares the inspiring story of how his mother’s passion became a global success story. AI, Purpose and Leadership With Harvard’s Ranjay Gulati appeared first on Stern Strategy Group.

Leadership 77

Leadership Meeting Sports Groups 77

Wadds Inc.

OCTOBER 4, 2023

“The book has the cover of a cheap thriller, and it is written much like one. The book followed Brand Anarchy , published two years earlier, describing how modern media, notably social media, could be weaponised to destroy reputation. I caught up with Steve to reflect on the impact of the two books a decade on.

Branding 122

Branding Brand Reputation Financial 122

Sword and the Script

NOVEMBER 21, 2023

This is cited ahead of leadership quality (76%) and technological innovation (72%).” All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. Comment: A brand is a promise. It’s a perception. It exists in our minds.

Financial 174

Financial Marketing Survey B2B 174

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making. Chris Freytag.

Leadership 74

Leadership Energy Corporate Conference 74

PRSay

OCTOBER 8, 2018

PR industry, including agency and corporate professionals, is roughly 81 percent white,” she said. To that end, the Foundation, working with a cross-section of organizations and agencies, has created “Diverse Voices: Profiles in Leadership.”. “And how far behind is the PR industry? is roughly 62 percent. The population of the U.S.

Conference 128

Conference Education Leadership Travel 128

PRSay

JUNE 4, 2024

And it acts like your straight school principal who blocks book banning in their school library and hosts a local drag queen for Story Hour. It sounds like the consumer brand that uses its voice to advocate for equality and demonstrates what that means with its corporate donation strategy. And it acts like the straight U.S.

Government 209

Government Employee Insurance Insurance 209

Inbound PR

OCTOBER 16, 2018

It comes from Beth Comstock's book Imagine It Forward that I just finished reading. As impressive and at times difficult Beth's journey has been, I found it hard to identify the practical tips and a clear plan of action to make change happen while reading the book. I want to share these with you today. Innovation.

Leadership 59

Leadership Corporate Meeting Marketing 59

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books. Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

ReimaginePR

NOVEMBER 17, 2020

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. Read a book? About its leadership? And here was the actual story: Elly was the only woman invited to a meeting of that brought together many of the great corporate leaders of NY in the 70’s.

Storytelling 156

Storytelling Branding Brand Meeting 156

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. What kind of change? No, same salary,” he said.

eBook 186

eBook Policies Government Engineering 186

Cision

DECEMBER 15, 2015

Your client may be extremely knowledgeable in holistic health, corporate training or eco-friendly design, but if they aren’t known for it, then it’s not doing all it can to drive their business or grow their audience. Maryn Masumiya helps thought leaders publish their big ideas at Greenleaf Book Group. Increase Visibility.

Leadership 120

Leadership Training LinkedIn Resources 120

Flack's Revenge

MARCH 30, 2020

There is no precedent, no play book to trot out. When clients and corporate teams are unsure of how to best proceed, we need to provide clear and confident direction. What should we say to customers, and the market? Should we continue to pitch the media and promote our news? One is tempted to think back to earlier crises. Frank Strong.

Crisis 199

Crisis Pitching Airlines Technology 199

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. Blythe Campbell, APR, has been a ghostwriter for eight different CEOs and their leadership teams over a 30-year career in public relations and marketing. Her book, “Modern Ghostwriting,” will be published in fall of 2018.

Communications 149

Communications Employee Leadership Writing 149

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Branding 149

Branding Brand Storytelling B2B 149

Deirdre Breakenridge

APRIL 17, 2017

I once spent three days hiking in the Himalaya’s with the goal of seeing one of the most spectacular views of Annapurna, the world’s first 8,000-meter mountain to be climbed (I encourage you to read the book). The climb was unceasing, but we stopped at tea houses on the way up to rest and recuperate. Listing & Search are Free.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? One way to approach it is striving to think differently, aiming to digging a little deeper and for marketing leadership, to consider shifting roles to support the first two ideas. 2) Digging Deeper for a Corporate Narrative. You have to make the uninteresting interesting.

Corporate 70

Corporate Storytelling B2B Facebook 70

PR for Anyone

JANUARY 3, 2024

In her appearance on the podcast, Stacy discusses the challenges that women face in the corporate world – namely, the prevalent perception that women are vying for a controlled and limited share of success. She also reflects on her own journey, from breaking free of corporate constraints to embracing entrepreneurship.

Corporate 130

Corporate Sports Creativity Internal 130

PRSay

JULY 1, 2022

Matt Holt Books recently published the book’s 5th edition. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then. Fifty-five years ago, the first “Public Relations Handbook” that I edited was published.

Handbook 191

Handbook Publicity Newspapers Television 191

Sword and the Script

MAY 11, 2021

One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. When the time comes to pitch your plan to the leadership, you begin to realize they don’t have a clue what you’re talking about. For example, you invest a lot of time into research and planning.

Study 99

Study Company Leadership Education 99

Sword and the Script

MARCH 1, 2022

It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform. Cision has cycled through most of its leadership team under the current equity holders.

Software 150

Software Case Study Advertising Advertising 150

Cision

DECEMBER 22, 2015

It ’ s a “Choose Your Own Adventure” book with ups, downs and multiple forks in the road. You want to create visibility and thought leadership someone can ’ t duplicate. Whether you are trying to create your own path or move up a corporate ladder, being indispensable creates leverage. That ’ s alright. Stay current.

Corporate 120

Corporate Leadership Creativity Study 120

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. The book to help you build an INVINCIBLE brand. Crisis Ready. By Melissa Agnes.

Crisis 172

Crisis Crisis Management Handbook Viral 172

PRSay

MAY 25, 2021

And it is crucial that we communicate to corporate leaders how DE&I affects the bottom line. We can also offer diversity-related resources for staff members, such as documents, books and websites. As PR professionals, we understand that communication influences every aspect of a company.

Training 192

Training Policies Study Community 192

Inbound PR

JANUARY 13, 2024

What is Social Intelligence?

Corporate 127

Corporate Writing Communications Leadership 127

Stephen Waddington

JUNE 15, 2017

Along the way she’s developed a worldwide community of several thousand people and published two books. It’s a practical expression of Professor Anne Gregory’s work on the leadership role for public relations. Effective public relations is more a management discipline than it is a corporate function.

Publicity 118

Publicity Corporate Reputation Community 118

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Stern + Associates

SEPTEMBER 21, 2023

With leadership truly in her blood – her mother, a trailblazing Air Force pilot instructor, modeled breaking glass ceilings and unlocking life’s possibilities for women leaders – Ekblaw understands the powerful role models women leaders can be. “’I’m

Corporate 62

Corporate Real Estate Technology Healthcare 62