PRSay

JULY 27, 2020

For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. How to improve on corporate-speak.

Employee 197

Employee Leadership System Corporate 197

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

PR for Anyone

JANUARY 3, 2024

In her appearance on the podcast, Stacy discusses the challenges that women face in the corporate world – namely, the prevalent perception that women are vying for a controlled and limited share of success. She also reflects on her own journey, from breaking free of corporate constraints to embracing entrepreneurship.

Corporate 130

Corporate Sports Creativity Internal 130

Inbound PR

OCTOBER 16, 2018

It comes from Beth Comstock's book Imagine It Forward that I just finished reading. As impressive and at times difficult Beth's journey has been, I found it hard to identify the practical tips and a clear plan of action to make change happen while reading the book. I want to share these with you today. Innovation.

Leadership 48

Leadership Corporate Meeting Marketing 48

Stern + Associates

JULY 19, 2024

Watch: Sustainability Playlist on YouTube Karthik Ramanna | Oxford Professor and Inaugural Director of the Master of Public Policy Program; HBR McKinsey Award-Winning Expert on Capitalism, Climate Change, and Corporate Reporting; Author of the Forthcoming Book, “ The Age of Outrage ” (2024) Turn Decarbonization Into a Competitive Advantage Many agree (..)

How To 71

How To Financial Policies YouTube 71

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Gerry served in leadership positions at Producers Forum Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 78

Corporate Airlines How To Crisis 78

Sword and the Script

NOVEMBER 21, 2023

This is cited ahead of leadership quality (76%) and technological innovation (72%).” All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. Comment: A brand is a promise. It’s a perception. It exists in our minds.

Financial 141

Financial Marketing Survey B2B 141

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. By Anne Gregory, PhD, FCIPR. It allows thinking to mature as consciously and unconsciously we reflect and internalise what has happened.

Leadership 111

Leadership Publicity Government Journalism 111

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making. Chris Freytag.

Leadership 74

Leadership Energy Corporate Conference 74

Karen Freberg

AUGUST 21, 2018

When one of your mentors walks up to you and hands you over a book and tells you – read this – you better jump on it! I have done this for some of my students over the years – where I have provided them with a book that would be good for them to check out. What book was this?

Leadership 40

Leadership Social Media Corporate Conference 40

PRSay

JANUARY 14, 2020

As one who first met him about 25 years ago and has read his books and posts as well as having had the privilege to hear him speak and meet with him over the years, I am immediately reminded of several valuable lessons for students of public relations. This from a man who read some 35 books a year. What a towering legacy.

Leadership 158

Leadership Automotive Employee Corporate 158

Stern + Associates

JUNE 5, 2023

In this episode: Mark covers his 25-year career as a public relations practitioner where he worked on major sporting events like the U.S. Mark shares some of the key lessons about Gen-Z uncovered through his research and how employers can better engage this generation in the workplace.

Meeting 62

Meeting Publicity Sports Groups 62

PRSay

JUNE 4, 2024

And it acts like your straight school principal who blocks book banning in their school library and hosts a local drag queen for Story Hour. It sounds like the consumer brand that uses its voice to advocate for equality and demonstrates what that means with its corporate donation strategy. And it acts like the straight U.S.

Government 209

Government Employee Insurance Insurance 209

Sword and the Script

MAY 11, 2021

One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. When the time comes to pitch your plan to the leadership, you begin to realize they don’t have a clue what you’re talking about. For example, you invest a lot of time into research and planning.

Study 94

Study Company Leadership Education 94

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books. Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

Melissa Agnes

APRIL 9, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. These three groups are: The leadership team. Whom should you include within your crisis management governance? The responsible team.

Resources 180

Resources Crisis Management Crisis Government 180

ReimaginePR

NOVEMBER 17, 2020

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. Read a book? About its leadership? And here was the actual story: Elly was the only woman invited to a meeting of that brought together many of the great corporate leaders of NY in the 70’s.

Storytelling 156

Storytelling Brand Branding Meeting 156

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? One way to approach it is striving to think differently, aiming to digging a little deeper and for marketing leadership, to consider shifting roles to support the first two ideas. 2) Digging Deeper for a Corporate Narrative. You have to make the uninteresting interesting.

Corporate 63

Corporate Storytelling B2B Facebook 63

Sword and the Script

JUNE 11, 2024

Communication is a function of leadership. The reason I believe they are able to do this – as I’ve written many times over the last five years – is because they are able to capitalize on such initiatives from the parent company (this is a corporate strategy Innodata is doing in other verticals too).

Internal 91

Internal International B2B System 91

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Doctor Spin

JANUARY 3, 2024

The book, published in 2011, clearly distinguishes between what constitutes a good strategy and what falls into the category of a bad strategy. The role of leadership : The author stresses the importance of leadership in strategy formulation. 3 Rumelt, R. Good Strategy, Bad Strategy: The Difference and Why It Matters.

Strategy 52

Strategy eBook Policies Leadership 52

Axia PR

MARCH 29, 2022

Guest: Our episode guest is Scott Miller, Special Advisor on Thought Leadership for the Franklin Covey Company and host of their weekly podcast series, On Leadership with Scott Miller. Scott is also the author of several books. If you’re enjoying the vodcast, would you please share it with others and leave us a review ?

Brand 71

Brand Branding Leadership Marketing 71

Onclusive

DECEMBER 6, 2019

Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PRNEWS Crisis and Measurement Summit. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

OCTOBER 8, 2018

PR industry, including agency and corporate professionals, is roughly 81 percent white,” she said. To that end, the Foundation, working with a cross-section of organizations and agencies, has created “Diverse Voices: Profiles in Leadership.”. “And how far behind is the PR industry? is roughly 62 percent. The population of the U.S.

Conference 128

Conference Education Leadership Corporate 128

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

Pitching 174

Pitching Journalism Video Advertising 174

Reputation Us

MARCH 6, 2022

Few business buzzwords arouse more skepticism than the notion of corporate purpose. The company’s leadership must earn this trust daily. Gulati surveys successful companies that have a purpose-driven culture—Etsy, Panera Bread, and Warby Parker among them—as well as businesses that have seen setbacks because they don’t.

Reputation 78

Reputation Ethics Mobile Corporate 78

Stern + Associates

MAY 11, 2022

Among the key players quietly helping Moderna drive efficiencies at a previously unthinkable scale are Harvard Business School Professors and corporate advisors Karim Lakhani and Marco Iansiti , two of the world’s leading experts on operating models driven by artificial intelligence (AI) and co-authors of the critically-acclaimed new book “ Competing (..)

Case Study 62

Case Study Analytics Study Financial 62

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Wadds Inc.

SEPTEMBER 13, 2023

To that aim, I booked onto a five-day residential course in Surrey, shortly after cancelled due to the impending Coronavirus crisis. Looking around the room, I knew I’d landed on my feet with my fellow students, each with different leadership and sector experience. Exhausting – yes. Also, yes.

How To 52

How To Government Interviews Leadership 52

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 118

Policies Energy Government Crisis 118

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. She fosters a team dynamic where everyone is encouraged to take on leadership roles.

Industry 130

Industry Travel Education Employee 130

Communications Conversations

DECEMBER 20, 2022

Messages on corporate intranet sites, emails and town halls are all in play and are key strategies for reaching employee audiences. Could be promoting and talking about corporate fitness and well-being programs designed to keep employees healthy–wouldn’t that make sense to talk about publicly?

LinkedIn 74

LinkedIn Employee Survey Internal 74

Inbound PR

JANUARY 13, 2024

What is Social Intelligence?

Corporate 111

Corporate Writing Communications Leadership 111

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. What kind of change? No, same salary,” he said.

eBook 186

eBook Policies Government Engineering 186