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Pitching Talent and Celebrity Booking With Patrick Lambert

Cision

Patrick Lambert oversees celebrity, relevant human interest and news bookings as a talent executive for T.D. Jakes team, but isn’t new to talent booking. Tell me a little about yourself: How did you get your start in talent and celebrity booking? For books it’s great to get a hard copy send to the office.

Pitching 275
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Public Relations Review

PR for Anyone

Did you invent a new product, write a book, or win an award? You can also get creative with “new.” Also, think about on television when they say, “Coming up next…” That is a hook. The television stations need people to stay and watch the commercials. Those are all topics that interest local media. Permalink

Publicity 331
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Pearson Podcasting: How ‘This Is Us’ Can Help Us Become Better Podcasters

Deirdre Breakenridge

If you want to add creative sonic elements to your audio, try some of these free sound effects. And the same way Kevin studies his lines for television and film on the show, your hosts must know their material ! Mention any reference materials such as books or albums while discussing the topic? Sell the Star Power.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. Content shapes a personal brand.

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What’s Needed for a Successful Satellite Media Tour

Cision

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. When done right, they can be creative and compelling. “There is a lot of creativity and value to be had in media tours.

Media 120
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4 Ways Your Brand Can Stay Hip Without Losing Its Cool

PRSay

Be creative. Creativity is key! Take a leaf out of IHOP’s book: to revitalize their burger branding, IHOP created a campaign around a name change: IHOB. What happened on television last night? You might even try assigning individual responses to build up a friendly feel, “signing” your messages with a name.

Brand 141
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Video Content Trends for Media and PR Professionals

Cision

Learn more with Cision’s Listen e-book! Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Are there videos of people using your product in creative or offbeat ways that you can promote?

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