Summer Travel: How PR & Comms Are Helping Drive Demand
Burrelles Fresh Ideas
MAY 23, 2023
AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. The largest jump they saw was regarding hotel stays.
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