Remove Books Remove Crisis Management Remove Measurement Remove Technology Remove Web
article thumbnail

6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Ownership and top executives are uncomfortable with greater transparency and personal brand management. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) It Demands Accountability.

article thumbnail

28 Observations from 28 Months as a Solo PR

ZudePR

1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. 9: Read Books. As well as blogs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Fortunes Crown: Maxim Behar - An Incredible Man Who Overcame Adversity With Creativity, Ethics, And Responsibilities

Maxim Behar

Today, we provide the full range of public communications services – public, governmental and media relations, social media management, event and conventions, graphic design, web creations, and project management. As we had already mastered crisis management for decades, we had the advantage to tackle the challenges with ease.

Ethics 52
article thumbnail

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Invest in automation and technology. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%).

How To 60