Wadds Inc.

JANUARY 12, 2023

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. We’re in an era of huge change.

Reputation 98

Reputation Public Affairs Case Study International 98

Deirdre Breakenridge

DECEMBER 13, 2021

Each employee of the company should uphold the values and good judgment that guide the company and which lead to ethical interactions and communications. In my book, Answers for Ethical Marketers, I shared how in most companies three areas are involved directly with ethics and values. Today, everyone is an Ethical Marketer.

Ethics 195

Ethics Policies Leadership Employee 195

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 272

Corporate Reputation Employee Policies 272

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. We represent a tech company that helps sales teams book meetings with prospects instantly. There may be evidence to support them, which always helps. But, they’re not unique.

How To 310

How To Transportation Software Employee 310

PRSay

JULY 27, 2020

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. Employees have never liked corporate-speak, of course. These contrived communications are the exact opposite of the natural conversations employees engage in everywhere else,” the authors noted. Sharpen the focus.

Employee 197

Employee Leadership System Corporate 197

Deirdre Breakenridge

FEBRUARY 26, 2018

Socializing your brand means interacting with people—your customers, your prospects, your employees, your brand loyalists, and even your detractors—with the purpose of listening to them, and building relationships. By involving your employees, those who become your internal brand ambassadors , you show the human side of your brand.

Branding 256

Branding Brand Social Media Employee 256

Contently - Strategy

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. Ditch the E-Book and Create a Course appeared first on Contently. At the end of the course, they included an optional exam.

Course 116

Course SMB B2B Analytics 116

5W PR

NOVEMBER 21, 2024

Employee advocacy can help in generating brand ambassadors. Engaged and passionate employees serving as powerful brand ambassadors. That means fostering a positive work environment and encouraging employees to share their experiences on social media. 

Branding 78

Branding Brand Storytelling Employee 78

PRSay

JULY 23, 2020

If an employee has died because of COVID-19, then say so. And eventually, you’ll need employees to continue to want to work for you, and customers to want to do business with you. A better response would be: “We haven’t made a final decision, and we will do whatever we can to protect employees, but layoffs are a possibility.”

Crisis Management 205

Crisis Management Communications How To Crisis 205

PRSay

JUNE 4, 2024

LGBTQ+ employees are looking to their employers to protect them, particularly in places where state governments are making it clear that we are not entitled to equality under the law. And it acts like your straight school principal who blocks book banning in their school library and hosts a local drag queen for Story Hour.

Government 209

Government Employee Insurance Insurance 209

Deirdre Breakenridge

DECEMBER 18, 2018

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. After reading the book, I chose four main points to organize my infographic.

Infographics 177

Infographics International Internal Journalism 177

Stephen Waddington

JUNE 3, 2021

Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees. We are currently booking speakers for July and September. Please follow this link for booking information. More than 700 delegates have taken part in the four events.

Report 203

Report Energy Print Measurement 203

PRSay

MARCH 22, 2023

If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012. Those employees are your ZEOs, tech-savvy content creators, purpose-driven entrepreneurs, and change agents with the potential to transform and innovate your business.

How To 163

How To Employee Leadership Nonprofit 163

Communications Conversations

DECEMBER 20, 2022

LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. That same LinkedIn survey also says employees are 14 times more likely to share content from their employers than other types of content on LinkedIn. but if I had to guess it would easily be north of 50% employee comments.

LinkedIn 74

LinkedIn Employee Survey Internal 74

PR for Anyone

OCTOBER 27, 2021

Introduce your newest employee. Share your favorite business book. Interview a customer. Post a #TBT. Post a fill-in-the-blank question. Share your favorite place in the community. Welcome a new business in the community. Share someone else’s content. Post something seasonal. Do a Facebook Live. Share a statistic about your industry.

Real Estate 227

Real Estate How To Infographics Video 227

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it. One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. Put on a conference or panel event.

Branding 196

Branding Brand Reddit B2B 196

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti is also Forbes contributor and public speaker.

Corporate 274

Corporate Leadership Advertising Advertising 274

Karen Freberg

NOVEMBER 3, 2021

Is it a new book? However, it’s not just a new book I am announcing. It’s a new courseware program with a book and new simulation with Stukent on personal branding! Well, for the past few years, I have been working on my social media books and PR books. What to expect from the book.

Conference 64

Conference Education Banking Branding 64

ImPRessions - Crenshaw Communications

APRIL 13, 2022

” An organization linked to a coherent purpose can make better products, offer better services and attract better employees. And nowhere is this more evident than in Pfizer’s quest to create a COVID-19 vaccine, as recounted in CEO Dr. Albert Bourla’s book Moonshot. Her statement is backed by impressive research.

Branding 296

Branding Brand How To Corporate 296

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. Women weren’t welcome at the C-suite level.

eBook 187

eBook Policies Government Engineering 187

PRSay

SEPTEMBER 1, 2017

Page Society in preparation for a book on PR ethics. Public relations professionals also can improve their business literacy by reading industry trade publications or books. Others include “The Portable MBA” and Business Expert Press book series. In support of this view, Meng et al. Leave the comfort of your office.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

Wadds Inc.

JANUARY 15, 2024

A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. The book advocates for organisations to listen to their employees through active engagement. The book is a mix of theory and practice.

Employee 52

Employee Leadership Case Study System 52

PRSay

MARCH 21, 2023

If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012. Those employees are your ZEOs, tech-savvy content creators, purpose-driven entrepreneurs, and change agents with the potential to transform and innovate your business.

How To 139

How To Employee Leadership Nonprofit 139

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . People: While you don’t necessarily need data scientists to analyze social media conversations, you do need employees who are well-versed in social media and good communicators both externally and internally.

How To 198

How To Instagram Social Media LinkedIn 198

Stern + Associates

NOVEMBER 28, 2023

Organizational leaders are increasingly recognizing that employee happiness is an important goal,” says Elizabeth Dunn, Ph.D., An Enduring Organizational Resource: Social Connections at Work According to Dunn, one of the main keys to unlocking employee happiness is to build a sense of connection with colleagues.

Employee 133

Employee Financial Resources Construction 133

Cision

OCTOBER 13, 2015

In Cision’s new Listen e-book , top social media marketing influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten discuss how to listen to your audience to drive success for your brand. Find out how social media listening can help your brand with Cision’s new Listen e-book!

Social Media 120

Social Media Media Employee Reputation 120

Melissa Agnes

APRIL 4, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. Instead, your crisis management governance should reflect the organizational structure with which all employees and team members are already familiar.

Crisis Management 169

Crisis Management Government Crisis Employee 169

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! This book has been a true labour of love, with you and your organization fueling my focus, drive and passion in its creation.

Crisis 133

Crisis Branding Brand Crisis Management 133

PRSay

JANUARY 14, 2020

Consider that when he teamed with ad executive Bill Marsteller in 1953, the largest PR firm was Hill & Knowlton with about 100 employees. This from a man who read some 35 books a year. He also took responsibility for employees who didn’t make it at Burson-Marsteller. “We What a towering legacy.

Leadership 158

Leadership Automotive Employee Corporate 158

Stern + Associates

JUNE 25, 2024

Author of the new book, “ The AI-Savvy Leader: Nine Ways to Take Back Control and Make AI Work ” (June 2024), one of The Next Big Idea Club’s Must-Read Books , he demonstrates how to incorporate AI as a strategic asset while creating the right conditions for workforces to use it. Matt Beane , Ph.D.,

System 123

System Technology Leadership Employee 123

Deirdre Breakenridge

APRIL 10, 2017

Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. Identify a mix of activities—such as the regular reading of industry blogs and the latest PR and business books— with online courses, and industry conferences that provide the opportunity to learn as you expand your network.

Travel 281

Travel Technology Conference LinkedIn 281

PRSay

FEBRUARY 23, 2024

There are more ways than ever to become a well-informed job candidate and employee. They report to older generations who are now in leadership positions, while also mentoring and managing the newest employees, those of Gen Z. They want to take that same entrepreneurial approach on the first day that they join a company as an employee.”

How To 179

How To Employee Nonprofit Technology 179

Stern + Associates

NOVEMBER 13, 2023

What does it take to cultivate a company culture of kindness, altruism and collaboration that attracts and retains talented employees?

Employee 133

Employee Groups Resources Strategy 133

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 118

Company Employee Case Study Strategy 118

Landis PR

MARCH 17, 2025

Before you report anything, know your worth At the risk of sounding like some Kindle-based business book, its important to know the value of your PR services to the practitioner AND the client. new customers, increase in job candidate interest, boost in employee morale). Can you create a downloadable e-book?

Analytics 59

Analytics Measurement Data Software 59

PRSay

JANUARY 26, 2021

Capitol is a moment that will be chronicled in history books, and each individual involved has a different story to tell. Leaders within an organization must act quickly to check the pulse of their most important stakeholders: their employees. The violence in our nation’s Capitol on Jan. If we look at the U.S. institution.

Crisis Communications 166

Crisis Communications Crisis Communications Leadership 166

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture.

Corporate 156

Corporate Reputation Employee Policies 156