The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform. In 2021, the company says it added 65 new employees bringing its total to 150.

Software 124

Software Case Study Advertising Advertising 124

Barokas

FEBRUARY 3, 2020

Maybe this year you should visit, not stay… and book a hotel with HotelTonight.”. Last year on National Donut Day, Daylight Donuts, Regal Bakery, and 7-Eleven partnered with The Salvation Army Hawaiian & Pacific Islands to donate proceeds from sales to local Salvation Army Corps. Introduce Your Own Holiday.

Viral 78

Viral Transportation Hotels Travel 78

Stephen Waddington

MARCH 15, 2021

A fast paced event with four inspiring speakers and a lively audience. The result was a learning and development event with a difference. The result was a learning and development event with a difference. Then set them on the path for promotion just as you would any White employee with great potential. Here’s what’s next.

Google 119

Google Data Government Social Media 119

Beyond PR

APRIL 26, 2016

During next week’s National Small Business Week (May 1-7, 2016), small business owners from around the country will be celebrated for their entrepreneurial spirit and determination, and have an opportunity to participate in events that educate, connect, and inspire. Book speaking engagements. Participate in community events.

Small Business 40

Small Business Nonprofit Local Community 40

Contently - Strategy

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. A Facebook employee told Bloomberg that streams on Facebook Live increased by 50 percent from January to March.

Travel 145

Travel Video Industry Tourism 145

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Host a customer appreciation event with personalised gifts and special deals. Partner with a local influencer to promote your business on social media. Host a VIP event for top customers or clients with exclusive access to new products or services.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

NOVEMBER 20, 2017

It’s an annual event held each January at a brewery in downtown Minneapolis, and it gives me a great chance to reconnect with old friends and meet new WSU alumni. I was first introduced to Katlyn a few years ago in organizing this event. And, I actually really enjoy networking events! People like Katlyn Bourget.

Meeting 0

Meeting Social Media Employee Pinterest 0

Buzzstream

JUNE 5, 2024

How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. Coverage came from high-authority media like Yahoo, Lifehacker, and local news sites for top-ranking cities like Chicago and Cleveland. monthly searches. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

MaccaPR

JUNE 3, 2014

Our move to inbound marketing meant emails that took, say, 10 employees several weeks could now be coordinated and highly-targeted by just 2-3 people in a week.". We recently offered a free downloadable e-book called “Facebook for Business: The Complete Guide to Increasing Fans & Engagement.” At the time, Deluxe Corp.

Marketing 91

Marketing Small Business Internal International 91

PR Conversations

JANUARY 29, 2015

James W Irwin, author of the next chapter being serialised from the 1948 book, Your Public Relations, was a member of one such group, The Wise Men , an invitation-only network of PR counsellors informally founded in 1938 in the New York apartment of John W Hill, another of the book’s authors.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

James W Irwin, author of the next chapter being serialised from the 1948 book, Your Public Relations, was a member of one such group, The Wise Men , an invitation-only network of PR counsellors informally founded in 1938 in the New York apartment of John W Hill, another of the book’s authors.

Community 40

Community Employee Local Groups 40

Stephen Waddington

DECEMBER 30, 2019

Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? Each corporate PRCA member will be expected to engage with a local school each year. Toth, among others. What we do 5.

Government 103

Government Education Print Ethics 103

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

SEPTEMBER 1, 2016

According to the report, “agency employees frequently rely on sources other than their employers to learn how to do their jobs. Another 23% relied on blogs, books or online resources. Only 9% said management imparted those skills, and another 9% relied on events or conferences.” Back to the issue at hand.

Company 60

Company Case Study Internal International 60

The Stalwart Blog

APRIL 7, 2016

While I’ve never been a great test taker, I thought that reading all the books on the shortlist and reviewing the APR study guide would be all that I needed. In addition, I decided to re-read a few of the text books. A month prior to my exam, I signed up to take a APR Bootcamp that our local PRSA chapter hosted.

Study 60

Study Skype Print Local 60

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. We were advising them on how to present themselves to the media, to their employees, and to the public.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

OCTOBER 11, 2018

I’ve discussed this interesting proposition by email with David Sawyer, a successful UK PR consultant, who starts with the story behind his new book, RESET: an unconventional early retirement plan for midlife (salaried) careerists who want to be happy. I really like the self-help focus of your book. David Sawyer. Dr. Heather Yaxley.

Communications 104

Communications Community Measurement Study 104

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. With that, flights were booked, accommodations were made. I was fortunate enough to have embarked on a journey that aligned personal goals with the company roadmap. What a day!

Pitching 36

Pitching Transportation Conference Report 36

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. You're done! It's ready for primetime! Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Communications Conversations

OCTOBER 25, 2018

Nike took a page from Patagonia’s book and made a social statement by having Collin Kaepernick as their brand rep for their latest campaign. By streamlining manual processes brands free up resources and employee’s time that can be put towards other tasks. screen vs. a 65-in. I think it’s just a matter of time.

Social Media 89

Social Media Trends Media Instagram 89

Cision

JULY 20, 2015

For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. They host birthdays, open play and other events. Click here activate employees on social and facilitate word-of-mouth. Don’t just rely on customers to increase word-of-mouth.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

SEPTEMBER 18, 2018

The hardest challenge is finding a way to balance all of the different products, announcements, reports, speaking engagements or events that matter across the business. Not only is it great for SEO, but it helps with potential investors, employees and clients that see we are active in the news ourselves.

Media Relations 69

Media Relations Media Insurance Insurance 69

PR Conversations

JULY 17, 2014

Plus that organisational PR relies on the leadership (and employees) and their actions. He has a knack of making me laugh out loud, which I don’t normally do with humorous books. Helen’s been self-employed for most of her 20 or so years in PR, with a brief in-house stint in local government. Who is your favourite writer?

Real Estate 71

Real Estate Local Government Internal 71

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. I’m not sure I’ve been influenced by any work of fiction overtly, but there is a line in the book Primary Colors , by Joe Klein, that struck me. Why do you work in PR? Ward or Karen Robards.

Energy 53

Energy Measurement Internal International 53

Stephen Waddington

FEBRUARY 12, 2019

Spam Media such as LinkedIn, Medium and WordPress has democratised the ability to share thoughts and ideas but there isn’t an event or news story happens without an about the implications for a market or sector. It’s a book that I return to every couple of years. Content must be authentic.

Publicity 79

Publicity Community Pinterest Reputation 79

Journalistics

NOVEMBER 20, 2014

That’s nothing short of awesome in my book. You’ll spend a good part of your professional career teaching people what you know – whether consulting for a client, or managing a junior employee. We all Google potential employees these days. Teach Stuff – as you advance in school, take advantage of student-teacher opportunities.

Journalism 52

Journalism Sports Writing Meeting 52

PR Fuel

AUGUST 21, 2018

You hire a new employee. You are hosting an event. You’re sponsoring an event. Instead, it will provide results that include local Italian restaurants in Los Angeles, because chances are, that would more likely be what the person is looking for. You won an award and want to announce it. You’re running a special sale.

SEO 40

SEO Google Writing Engineering 40

ZudePR

MAY 31, 2015

Author of 27 Blogging from Paradise books. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . “At the time, I was working with FT Press on a book called PR 2.0: For me, as a local government employee, there are clear political boundaries.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

AUGUST 22, 2019

If you go deeper into the bank’s entertainment offerings, you might even buy tickets to Citi Sound Vault, an exclusive musical event series. The bank employees flooded a particular station in matching green t-shirts, surveying any passengers who walked by on basic financial literacy and sustainable banking.

Banking 111

Banking Content Marketing Examples Industry 111

PR Fuel

OCTOBER 30, 2018

To ensure that your email is reaching their inbox, ask them to add you to their address book. Neither one of these situations is desirable after you and your employees have spent time building up your company and your contact list. Email can be a great avenue for delivering pitches and getting coverage for your news and events.

Communications 40

Communications Pitching Writing Social Media 40