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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251
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Bringing Employees Back to Work Safely

PRSay

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely. But not everyone has those options. Wear cloth face covers.

Employee 189
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Why Now Is the Time to Eliminate Jargon and Buzzwords

PRSay

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. Employees have never liked corporate-speak, of course. These contrived communications are the exact opposite of the natural conversations employees engage in everywhere else,” the authors noted. Sharpen the focus.

Employee 197
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3 Ways to Elevate Ethics in Your Organization

Deirdre Breakenridge

Each employee of the company should uphold the values and good judgment that guide the company and which lead to ethical interactions and communications. In my book, Answers for Ethical Marketers, I shared how in most companies three areas are involved directly with ethics and values. Today, everyone is an Ethical Marketer.

Ethics 195
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How to Apply These 12 Best Practices to COVID-19 Communications

PRSay

In recent months, the Logos Institute for Crisis Management & Executive Leadership team has studied institutional responses to COVID-19. If an employee has died because of COVID-19, then say so. And eventually, you’ll need employees to continue to want to work for you, and customers to want to do business with you.

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It’s Never Too Early in Your Career to Lead

PRSay

But it’s never too soon to develop leadership skills. And having followers is a hallmark of leadership. Many leadership experts believe that, rather than trying to motivate team members, we should inspire them to motivate themselves. To do this, be passionate about your organization’s vision, clients and employees.

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How to Engage and Empower Your ZEOs

PRSay

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. Fittingly, a post on leadership appeared from Patrice Sutherland.

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