Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations?

Internal 119

Internal International Groups Employee 119

Contently - Strategy

NOVEMBER 14, 2018

They’ll cover: Brand Awareness & Thought Leadership. For each e-book, we spoke with some of the most insightful content marketers out there to uncover their biggest tips and pain points. This is an excerpt from The Content Marketer’s Playbook: Brand Awareness & Thought Leadership. Lead Generation.

Leadership 104

Leadership Brand Branding How To 104

PRSay

JANUARY 26, 2021

Capitol is a moment that will be chronicled in history books, and each individual involved has a different story to tell. This includes the way messages were shared with the internal constituents of the U.S. Working in tandem with leadership, communicators can be the catalyst for this effort. If we look at the U.S. institution.

Crisis Communications 166

Crisis Communications Crisis Communications Leadership 166

Melissa Agnes

APRIL 9, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. These three groups are: The leadership team. Whom should you include within your crisis management governance? The responsible team.

Resources 180

Resources Crisis Management Crisis Government 180

Maxim Behar

NOVEMBER 22, 2020

The Global PR Revolution by the globally renowned PR expert Maxim Behar made it to BookAuthority's top 10 best PR books of all time worldwide. The book was ranked No. 7 in the prestigious international ranking - 100 Best PR Books of All Time. This is the only book in Bulgaria dedicated to leadership during a pandemic.

Internal 90

Internal International Print Leadership 90

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. On data and measurement: “It’s not activity-based and about a book of news clips. What’s on the mind of PR professionals these days? Crunching numbers (data and measurement) was a hot topic as well. ” — Dan Beltramo, CEO, AirPR.

Conference 111

Conference Internal International Storytelling 111

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Communication is a function of leadership.

Internal 92

Internal International B2B System 92

Melissa Agnes

SEPTEMBER 5, 2014

Gini Dietrich is a passionate communications professional who has just launched a new book called “Spin Sucks: Communication and Reputation Management in the Digital Age”. Thoughts on Crisis Comms Leadership. This week’s episode of The Crisis Intelligence Podcast. TCIP #013 – Spin Sucks with Gini Dietrich. Listen here!

Crisis Management 197

Crisis Management Crisis Resources Reputation 197

Deirdre Breakenridge

JULY 24, 2018

In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. He had read my books while he was incarcerated for 14 months. Here’s where you have to trust your gut and know when to shift into your “uncomfortable zone.”. I’ll share a little story with you.

Reputation 218

Reputation Skype Industry Conference 218

PRSay

JULY 27, 2020

In their 2005 book, “Why Business People Speak Like Idiots,” authors Brian Fugere, Chelsea Hardaway and Jon Warshawsky wrote that employees perceive jargon, hype and buzzwords as packaged and inauthentic. This includes strengthening leadership at all levels and strengthening capability across our organization. How did we do?

Employee 197

Employee Leadership System Corporate 197

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington. He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media.

Healthcare 131

Healthcare Privacy Print Community 131

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 163

How To Employee Leadership Nonprofit 163

PRSay

JANUARY 14, 2020

Harold Burson, named the 20 th Century’s most influential PR practitioner by PRWeek , thought his two most valuable contributions to the profession were, first, for Burson-Marsteller having led the way for agencies to move past being a “cottage industry” to become international institutions. This from a man who read some 35 books a year.

Leadership 158

Leadership Automotive Employee Corporate 158

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. Back in the day, we rented a TV entertainer or book author for a product launch. To be shareable, content must be optimized, so fluency in SEO basics is a necessary skill.

SEO 204

SEO Analytics Measurement B2B 204

PR 20/20

APRIL 16, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Avoid leadership gaps. strong internal candidates ?

Company 66

Company Marketing Leadership Enterprise 66

Melissa Agnes

NOVEMBER 13, 2018

Drew’s outlook on life and the way he helps organizations use humor to solve internal issues, build a stronger culture, and increase productivity is unique and effective. Order and read Drew’s awesome book: The United States of Laughter: One Comedian’s Journey Through All 50 States. About this episode.

How To 144

How To YouTube Crisis Management Crisis 144

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 139

How To Employee Leadership Nonprofit 139

PRSay

MAY 5, 2021

winning books on fundraising, including the first academic textbook on the subject: “Effective Fund-Raising Management.”. As a PRSA member for more than 40 years, Kelly held various leadership roles, including as a member of the Board of Directors in 1994-1996. “I treasure the experience,” he said.

Education 158

Education Journalism Leadership Resources 158

Melissa Agnes

APRIL 4, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. Governance models define everything from the structure, roles, and responsibilities of a crisis management team, straight through to the internal escalation processes.

Crisis Management 169

Crisis Management Government Crisis Employee 169

Deirdre Breakenridge

FEBRUARY 1, 2022

War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. How do we take an understanding of generational gaps and correlate them with leadership style, motivations, and the ability to connect with people?

Blogging 213

Blogging Ethics Leadership Course 213

PRSay

OCTOBER 8, 2018

To that end, the Foundation, working with a cross-section of organizations and agencies, has created “Diverse Voices: Profiles in Leadership.”. Launching “Diverse Voices” Harrison said that the PRSA Foundation understands how fundamental and urgent diversifying the profession is.

Conference 129

Conference Education Leadership Travel 129

ImPRessions - Crenshaw Communications

APRIL 19, 2017

When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building. Most PR and reputation experts agree that a strong social profile is a means to differentiate a business executive’s brand as well as convey the kinds of ideas and opinions that inform a thought leadership platform.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Determine your current processes of internal escalation. Crisis Ready.

Crisis 172

Crisis Crisis Management Handbook Viral 172

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Thought leadership events. An excellent way to create quality content and gain exposure for a trendsetting company is a thought leadership event. In the era of digital publishing, any executive can be an author, which also speaks to thought leadership. Long-form content. Bonus tip.

Media Relations 120

Media Relations Agency Media Training Media 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Often a B2B marketer may think they are targeting CEOs with their content, only to find that it’s actually those who report into the C-level who read and vet things to put before leadership. Create a content promotion plan.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Scott Public Relations

APRIL 9, 2021

My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog.

Insurance 104

Insurance Insurance Nonprofit Healthcare 104

Deirdre Breakenridge

APRIL 17, 2017

I once spent three days hiking in the Himalaya’s with the goal of seeing one of the most spectacular views of Annapurna, the world’s first 8,000-meter mountain to be climbed (I encourage you to read the book). The climb was unceasing, but we stopped at tea houses on the way up to rest and recuperate. Listing & Search are Free.

Measurement 247

Measurement Communications Banking Crisis Communications 247

PRSay

FEBRUARY 24, 2017

No audience affects your job security more than your own leadership team. Set up meeting with colleagues and internal stakeholders to talk about the dashboard. The team also ties social media data to bookings and revenue. Our execs always want to see how many bookings we generate per campaign,” Villafranca says.

Social Media 118

Social Media Airlines Media Meeting 118

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Circulate internally. Report back to leadership. Share on social media. Write a press release.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Stephen Waddington

OCTOBER 14, 2019

A new book tracks gender bias and the discrimination of women in PR over the past four decades. Follow this link to download a free copy of the book. The book has been published by Leeds Beckett University at the recent Euprera Congress in Zagreb. It’s a tough read. It’s a multi-author project led by Dr Martina Topi?,

Leadership 89

Leadership Study Journalism Education 89

Stern + Associates

MARCH 8, 2023

International Women’s Day is a global celebration of the social, economic, cultural and political achievements of women. Gender pay gaps and unequal access to leadership opportunities persist, as does the unequal distribution of household and care tasks so sharply highlighted by the pandemic.

Leadership 105

Leadership Groups Viral Crisis 105

PRSay

OCTOBER 5, 2016

When I told a friend I’d be visiting his hometown of Indianapolis for PRSA International Conference, the response was a tad on the harsh side. “A As someone who has attended PRSA’s international conference for decades, I know that decisions about host cities are made years in advance. 23-25 booking with the Indianapolis Marriott.

Conference 111

Conference Nonprofit Hotels Internal 111

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Stern + Associates

JUNE 25, 2024

David De Cremer | Renowned Leadership Advisor, Digital Transformation Strategist and Behavioral Scientist Empowering Organizations to Realize AI As a Value Creator and Leadership Collaborator The world is embracing generative AI tools like ChatGPT, but the challenge for leaders extends beyond technology adoption, says David De Cremer , Ph.D.,

System 95

System Technology Leadership Employee 95

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. Book Reviews / Journal Research. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

Stephen Waddington

JULY 6, 2022

Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To facilitate relationships and build trust with internal and external stakeholders and communities. To offer organisational leadership. There is limited interchange between the two areas.

Publicity 167

Publicity Ethics Training Education 167

PRSay

SEPTEMBER 4, 2018

Thanks to BEPS’ leadership, September will bring a variety of Ethics Month resources including webinars, blog posts, articles and Twitter chats. They do an exemplary job of pointing the way toward sound ethical concepts and best practices.

Ethics 124

Ethics Twitter Conference Journalism 124