Contently - Strategy

NOVEMBER 14, 2018

They’ll cover: Brand Awareness & Thought Leadership. For each e-book, we spoke with some of the most insightful content marketers out there to uncover their biggest tips and pain points. This is an excerpt from The Content Marketer’s Playbook: Brand Awareness & Thought Leadership. Lead Generation.

Leadership 106

Leadership Brand Branding How To 106

Stern + Associates

JUNE 25, 2024

David De Cremer | Renowned Leadership Advisor, Digital Transformation Strategist and Behavioral Scientist Empowering Organizations to Realize AI As a Value Creator and Leadership Collaborator The world is embracing generative AI tools like ChatGPT, but the challenge for leaders extends beyond technology adoption, says David De Cremer , Ph.D.,

System 104

System Technology Leadership Employee 104

5W PR

OCTOBER 10, 2024

Positive media coverage significantly enhances a brand’s credibility and visibility, attracting new customers and driving bookings.  Thought Leadership Positioning a brand as an industry leader helps differentiate it from competitors and attract customers seeking expertise and innovation.

Consumer 78

Consumer Brand Branding Crisis Management 78

PR 20/20

APRIL 16, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Avoid leadership gaps. strong internal candidates ?

Company 66

Company Marketing Leadership Enterprise 66

Melissa Agnes

NOVEMBER 6, 2018

This presents risks to relationships with stakeholders–especially in regards to your internal teams and departments. The way in which leadership can use this information to form stronger connections with their teams during conference calls, virtual meetings, email communications, and more. Connect with Nick on LinkedIn.

Crisis Management 178

Crisis Management YouTube Internal International 178

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. On data and measurement: “It’s not activity-based and about a book of news clips. What’s on the mind of PR professionals these days? Crunching numbers (data and measurement) was a hot topic as well. ” — Dan Beltramo, CEO, AirPR.

Conference 109

Conference Internal International Storytelling 109

PRSay

JANUARY 26, 2021

Capitol is a moment that will be chronicled in history books, and each individual involved has a different story to tell. This includes the way messages were shared with the internal constituents of the U.S. Working in tandem with leadership, communicators can be the catalyst for this effort. If we look at the U.S. institution.

Crisis Communications 164

Crisis Communications Crisis Communications Leadership 164

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 161

How To Employee Leadership Nonprofit 161

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington. He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media.

Healthcare 131

Healthcare Privacy Print Community 131

PR in High Definition

JULY 23, 2024

There’s a flurry of activity as companies race to make noise with new announcements, fresh messaging, the latest thought leadership and more. Spokespeople go on holiday, the warm weather pulls people away from their desks more readily, and when the school holidays come around, lots of holiday is booked in.

How To 62

How To Leadership Case Study Internal 62

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 139

How To Employee Leadership Nonprofit 139

Stern + Associates

MARCH 8, 2023

International Women’s Day is a global celebration of the social, economic, cultural and political achievements of women. Gender pay gaps and unequal access to leadership opportunities persist, as does the unequal distribution of household and care tasks so sharply highlighted by the pandemic.

Leadership 112

Leadership Groups Viral Crisis 112

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Gerry served in leadership positions at Producers Forum Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Karen Freberg

AUGUST 21, 2018

When one of your mentors walks up to you and hands you over a book and tells you – read this – you better jump on it! I have done this for some of my students over the years – where I have provided them with a book that would be good for them to check out. What book was this?

Leadership 40

Leadership Social Media Corporate Conference 40

Onclusive

DECEMBER 6, 2019

Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. International Association of Business Communicators (IABC) World Conference . PRNEWS Crisis and Measurement Summit.

Conference 329

Conference Marketing Case Study Measurement 329

Melissa Agnes

APRIL 9, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. These three groups are: The leadership team. Whom should you include within your crisis management governance? The responsible team.

Resources 180

Resources Crisis Management Crisis Government 180

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book! Wealth of examples.

Data 42

Data Media Case Study Social Media 42

PR 20/20

NOVEMBER 22, 2022

They also want your website, video content, meeting booking tools, and every interaction with your brand to be simple and intuitive. Problem 1: Internal Alignment. Internal alignment is a significant challenge for professional services companies. That doesn’t leave much time for promoting their expertise online and internally.

Internal 80

Internal International Meeting Leadership 80

Scott Public Relations

APRIL 9, 2021

My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog.

Insurance 104

Insurance Insurance Nonprofit Healthcare 104

Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

Employee 62

Employee Leadership Exercises Mobile 62

PRSay

JANUARY 14, 2020

Harold Burson, named the 20 th Century’s most influential PR practitioner by PRWeek , thought his two most valuable contributions to the profession were, first, for Burson-Marsteller having led the way for agencies to move past being a “cottage industry” to become international institutions. This from a man who read some 35 books a year.

Leadership 157

Leadership Automotive Employee Corporate 157

Stephen Waddington

OCTOBER 14, 2019

A new book tracks gender bias and the discrimination of women in PR over the past four decades. Follow this link to download a free copy of the book. The book has been published by Leeds Beckett University at the recent Euprera Congress in Zagreb. It’s a tough read. It’s a multi-author project led by Dr Martina Topi?,

Leadership 89

Leadership Study Journalism Education 89

Stern + Associates

AUGUST 26, 2022

Award-winning social psychologist and New York University (NYU) Stern School of Business Professor Dolly Chugh (she/her, hear her name ) has the answer: let go of our internal definition of a “good person.” If so many of us are good, why does society continue to tolerate bias, and how can we change for the better?

Leadership 62

Leadership System Tools Groups 62

PRSay

JULY 27, 2020

In their 2005 book, “Why Business People Speak Like Idiots,” authors Brian Fugere, Chelsea Hardaway and Jon Warshawsky wrote that employees perceive jargon, hype and buzzwords as packaged and inauthentic. This includes strengthening leadership at all levels and strengthening capability across our organization. How did we do?

Employee 196

Employee Leadership System Corporate 196

Wadds Inc.

OCTOBER 5, 2023

At the CIPR International Maggie Nally Lecture this week, United Nations (UN) Under-Secretary-General for Global Communications Melissa Fleming provided insights into communicating accurately and effectively in the digital age. Her book, A Hope More Powerful than the Sea , tells the story of a Syrian refugee’s harrowing journey.

Communications 98

Communications Crisis Social Media Storytelling 98

Solo PR Pro

SEPTEMBER 26, 2023

From the Inside Out An international company was integrating two teams from diverse backgrounds. Recognizing different communication styles, leadership introduced workshops to foster mutual understanding and smooth collaboration. Read books or take webinars that focus on cross-cultural communications.

Communications 68

Communications Pitching Internal International 68

Stern + Associates

OCTOBER 24, 2023

Co-author of the international bestseller “ Nudge: Improving Decisions About Health, Wealth, and Happiness ” with Richard Thaler, Sunstein has become world renowned for his key insights into decision-making processes. In his talks, Sunstein brings leaders, teams and organizations a curious, even humorous, eye to AI.

Tools 125

Tools Employee Government Strategy 125

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform. Cision has cycled through most of its leadership team under the current equity holders.

Software 117

Software Case Study Advertising Advertising 117

PRSay

MAY 5, 2021

winning books on fundraising, including the first academic textbook on the subject: “Effective Fund-Raising Management.”. As a PRSA member for more than 40 years, Kelly held various leadership roles, including as a member of the Board of Directors in 1994-1996. “I treasure the experience,” he said.

Education 157

Education Journalism Leadership Resources 157

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

PR for Anyone

JANUARY 3, 2024

Despite most of her career being under male leadership, Stacy felt a strong connection to working with both genders. Stacy points out the internalized patriarchy that influences perceptions and contributes to negative labeling. Stacy shares her transition into coaching, particularly focusing on working with women executives.

Corporate 130

Corporate Sports Creativity Internal 130

PR for Anyone

FEBRUARY 7, 2024

Colleen Biggs is a business strategist, leadership coach, author, and public speaker. She’s also the author of five #1 International Best-Selling books, including the latest “Step Into the Spotlight to Expand your Influence.”

Community 130

Community Leadership YouTube Local 130

Deirdre Breakenridge

FEBRUARY 1, 2022

War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. How do we take an understanding of generational gaps and correlate them with leadership style, motivations, and the ability to connect with people?

Blogging 213

Blogging Ethics Leadership Course 213

Deirdre Breakenridge

JULY 24, 2018

In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. He had read my books while he was incarcerated for 14 months. Here’s where you have to trust your gut and know when to shift into your “uncomfortable zone.”. I’ll share a little story with you.

Reputation 218

Reputation Skype Industry Conference 218

Melissa Agnes

NOVEMBER 13, 2018

Drew’s outlook on life and the way he helps organizations use humor to solve internal issues, build a stronger culture, and increase productivity is unique and effective. Order and read Drew’s awesome book: The United States of Laughter: One Comedian’s Journey Through All 50 States. About this episode.

How To 144

How To YouTube Crisis Management Crisis 144

Communications Conversations

DECEMBER 20, 2022

This could be content internal comms has already developed for internal audiences–just putting an external wrapper on it. Leadership can also play a role here. Again, why not repurpose internal comms with an external wrapper focusing on messages that talk about the way the org is supporting employees?

LinkedIn 74

LinkedIn Employee Survey Internal 74