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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Prepare a Briefing Book. Set them up for success by prepping a comprehensive briefing book well before the event. A briefing book will break-down the appointment times, media attendee’s background and the key topics for discussion. For more on media training and brand messaging, check out this post.

Media 294
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Avoid These 7 PR “Surprises”

ImPRessions - Crenshaw Communications

Occasionally we see overconfident executives who feel they aren’t in need of media training. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. The negative media story. .

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The Three Biggest Media Mistakes Top Executives Make

Cision

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. They’re Too Focused on Internal Structure. Executives are usually keenly aware of the internal and external criticisms of their company or organization.

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The 3 Biggest Media Mistakes Top Executives Make

Cision

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. They’re too focused on internal structure. They Say Too Much.

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6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. For a real dash of schadenfreude, check out these examples of what not to do. Bonus tip.

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What is crisis communication? [and how you can always be prepared for the unexpected]

Presspage

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Resource Alert Enrol in our media inquiries email course to learn how to stay on top of your inbox efficiently and collaboratively. Book a free demo today.

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3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

In addition, an employer can monitor an employee’s address book and calendar … if they’re stored on an employer’s computer, network, or email service. Their objective was to tap the power of an internal advocacy program that enabled all employees to help prospects and customers via social networks.