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Book review: The Company and the Activist Going Beyond PR

Wadds Inc.

Sometimes a book comes along thats bang on the zeitgeist, and The Company and the Activist: Going Beyond PR is one such book. At the intersection of politics, business, communications, and culture, author Dr Stuart Thomsons latest book explores the changing nature and implications of activism for the corporate world.

Company 93
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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Marlene Neill, Ph.D.,

Internal 208
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Prepare a Briefing Book. Plan Well and Double-Confirm. Accommodate COVID Considerations.

Media 294
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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. We call it a background interview because it is just that – an exchange to provide background for a future story. Offer honest feedback. Again, communication is key. . It’s PR, not ER.

Publicity 334
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Research From BEPS Results in Book Providing Guidance on Ethics Counsel

PRSay

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. Here is a preview of what topics are covered in the book: Chapter 1 Why Does Ethics Matter in Public Relations? Page Center.

Ethics 115
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10 Things To Know Before Dating a PR Pro

ImPRessions - Crenshaw Communications

But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. First date may feel like a media interview – First dates are often awkward and could have moments of silence – but that’s not as likely with a PR person.

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Building Your Brand As A Lifestyle Event Speaker: A Strategic Guide

5W PR

Research from the International Association of Speakers Bureaus shows that 82% of event planners research potential speakers online before making booking decisions. Make your booking process clear and accessible. Launch a podcast interviewing other experts in your field.

Brand 78