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PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity.

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Maxim Behar: "Write books only in case you have something to say.”

Maxim Behar

Interview with Economy.bg Your career covers various fields – PR, entrepreneurship, and diplomacy. What motivates you to share your experience and knowledge in the form of books? And so began an endless love for sharing what I have experienced or what excites me in books. This comes spontaneously and never fades.

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Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too. Full report.

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Research From BEPS Results in Book Providing Guidance on Ethics Counsel

PRSay

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. Here is a preview of what topics are covered in the book: Chapter 1 Why Does Ethics Matter in Public Relations? Page Center. Dr. Marlene S.

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Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too. Full report.

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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Marlene Neill, Ph.D.,

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Meet the Media: Emma Lutjen, Associate Editor at EE World Online

Bianchi Biz Blog

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. She also very sweetly sent me a signed copy of her book on how to be empowered in the workplace as the underrepresented.

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