ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

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Report Interviews Pitching Construction 136

The Resolution Blog

NOVEMBER 17, 2015

I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. Sarah set out on the challenging task of discovering and bringing together over 30 PR thinkers and doers to create an incredible free book for communications. FuturePRoof was born.

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eBook Print Conference Measurement 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. Maximize media placements with a few simple steps.

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Interviews Pitching Infographics Print 136

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Want more tips to help executives prepare for the next big interview? Will it run in print?”. After all, there’s a certain cache to seeing one’s name in print.

Print 120

Print Interviews Pitching Conference 120

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. It’s frustrating when they take days to return a call regarding an interview with a client you are desperate to get a hold of. Rapid Fire Round.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Stuart Bruce

SEPTEMBER 30, 2014

That includes face-to-face, print, radio, TV and today online including Twitter. If they can be trusted to do any sort of media interview then they can use Twitter effectively – with the right advice, training, mentoring and support. A core competency of a good CEO is the ability to communicate effectively. public relations'

Social Media 150

Social Media Twitter Radio Sports 150

PRSay

OCTOBER 1, 2018

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. Those 40 or 50 interviews I would do in a day would be out of 70 or 80 phone calls. I walk in and they’re chasing me down like paparazzi: “We want an interview, we want an interview!”.

Public Affairs 99

Public Affairs Hotels Publicity Interviews 99

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. Additionally, if the CEO has a truly unique insight and/or an inspiring origin story, then publishing a full-length business book can yield substantial B2B thought leadership content and visibility.

Leadership 149

Leadership B2B Tools Conference 149

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. The invitation seemed interesting at first. One of a handful of journalists! That’s when I saw the specifics.

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Pitching Journalism Writing Print 0

PR Insiders

APRIL 13, 2021

I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. If you’re also an author, find a firm that works as well with book reviewers and book bloggers. Hire a firm that specializes in the right media for you.

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Radio How To Public Affairs Print 78

Contently - Strategy

AUGUST 28, 2019

In today’s digital age, a well-designed piece of print media can feel like a miracle. A well-designed piece of branded print media is even more rare. The print magazine, which is also chopped up and distributed digitally assigns reported features to contract travel writers. AirBnB Magazine.

Travel 90

Travel Content Marketing Examples Airlines 90

PR Conversations

JULY 4, 2016

Martin Luther King’s call to be a “transformed nonconformist” (in the book From Strength to Love written in 1963) is history, but it is a call that remains valid in our modern world. To start the week, what follows is a personal post about book collecting. Becoming a book collector.

Advertising 40

Advertising Advertising Course Print 40

PR Conversations

JULY 4, 2016

Martin Luther King’s call to be a “transformed nonconformist” (in the book From Strength to Love written in 1963) is history, but it is a call that remains valid in our modern world. To start the week, what follows is a personal post about book collecting. Becoming a book collector.

Advertising 40

Advertising Advertising Resources Course 40

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. Again, the highest resolution and biggest photos you can manage are critical to anything print. Media Kit vs. Press Kit: In this day and age, they mean the same thing. Lead media release.

Media 120

Media Television Video Print 120

Maxim Behar

FEBRUARY 15, 2024

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink! And by “press,” I don’t just mean newspapers, but also the actual printing press.

Newspapers 59

Newspapers Print Media Social Media 59

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

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Print Social Media Web Television 64

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Some of her clients include US Weekly , Aol.

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Twitter Radio Social Media Print 77

5W PR

AUGUST 27, 2020

At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe. Despite travel restrictions occasioned by COVI-19, PR professionals can organize multiple interviews with brand spokespeople or ambassadors through digital channels. Incorporate A Hook.

Media 68

Media Travel Radio Interviews 68

Solo PR Pro

JULY 5, 2022

There are several that help contacts expedite booking appointments with you; they display time slots when you are available and viewers select a preferred day and time. I can manually override the morning schedule to arrange a call or book an afternoon medical appointment and be unavailable to others at that time.

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Meeting Writing Pitching Case Study 98

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. I first pitched the news of ERA Real Estate’s new president & CEO to Erica Christoffer in July, and she quickly expressed interest in connecting with Sue Yannaccone for a video interview.

Print 60

Print Media Travel Wireless 60

Maxim Behar

JULY 5, 2023

His recent book "The Global PR Revolution" is currently one of the best-selling PR books in the world. The most influential independent book ranking organization ranked it among the top 5 PR books in the world. Maxim: Good afternoon, Radio “Focus”. But now, we have the opportunity, everyone can try and cook.

Radio 52

Radio Hotels Course Social Media 52

Sword and the Script

OCTOBER 15, 2016

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. The sleeve was long since gone, but otherwise, the book was in fine condition. Every generation has an icon, and perhaps every industry too.

Advertising 60

Advertising Advertising Print Interviews 60

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. First of all – the book gives a full picture of the dramatic changes in one of the most important businesses these days in the world – Public Relations.

Local 52

Local Writing Social Media Interviews 52

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? Toth, among others.

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Government Education Print Ethics 103

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. If I’m not reporting I’m flying.

Meeting 93

Meeting Media Journalism Education 93

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. If the image is to go into print, it needs to be at least 1MB.

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Pitching Advertising Advertising Product Launch 78

Contently - Strategy

JULY 22, 2021

After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip. Behind The Design , which interviews top hotel designers on the latest trends and innovations. Then, once the trip is over, Marriott Bonvoy Traveler sparks inspiration for the next adventure.

Travel 76

Travel Hotels Storytelling Content Marketing 76

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

JANUARY 24, 2017

Jeff is a contributing author to the book Influencer Breakthroughs which is available on Amazon and promotes a flavor of marketing he refers to as “authority marketing.”. And that’s how I met Jeff and he’s my guest in this latest of the occasional interview services I call Off Script. Don’t miss these exceptional interviews.

Marketing 60

Marketing Ethics Interviews Google 60

wiredPRworks

OCTOBER 28, 2016

That's the question I wanted to ask Ann Patchett co-owner of Parnassus Books and bestselling author, at her Chicago event on the Commonwealth book tour. She also loves recommending books, even when she’s on her own book tour. Out of print since 1950, Ann’s editor at Harper Collins loved the book.

Print 40

Print Writing Retail Groups 40

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. Read books, go on walks, travel, connect with friends. I decided to call this series 20:20 Vision.

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Interviews Fashion SEO Social Media 28

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Adobe (pictured below) has a great template.

How To 48

How To Media Print Real Estate 48

Waxing UnLyrical

MAY 9, 2011

People want to interview me, people want to collaborate, people want to buy ad space and design t-shirts and talk about some major, MAJOR business and who the hell ARE these people? And yet, suddenly, my inbox has been inundated with incredible opportunities. Where did they come from? This month, I stand corrected. Google, you are awesome.

Google 50

Google Hotels eBook Fashion 50

Mark My Words

SEPTEMBER 4, 2015

Decades of reclusiveness by the author did not harm the sales of her Mockingbird follow-up, as copies of Go Set a Watchman flew off the shelves, as if they were printed in Hogwarts. Nobody’s idea of a hermit, Beyoncé shares Lee’s wariness about exposing herself to the media glare – she hasn’t given an interview since 2013.

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Newspapers Print Twitter Instagram 60

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Yet, Super Bowl LVIII not only conquered this feat but rewrote the history books in the process. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media. As we reflect on this historic moment in television history, one thing is abundantly clear.

Sports 86

Sports Television Advertising Advertising 86

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. Moderator Guy Raz will weave some of the most compelling bits from those talks along with follow-on interviews with the presenters into a narrative designed for listening. The concept is Mr. Deal has a relationship with listeners and wouldn’t steer them wrong.

Radio 60

Radio Content Marketing Marketing Education 60

Sword and the Script

OCTOBER 24, 2017

In the book Killing Marketing , which I am currently reviewing, Robert Rose makes the case that an overreliance on metrics like these can cause marketing to underperform. Print it out and mail it out to your ABM targets. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion.

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B2B Report Marketing Survey 63