ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Once ‘matched’ a chat will open and you can work together to set up that interview. Mention makes media monitoring so much easier.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Be Realistic with Your Time for Social Media.

Blogging 282

Blogging Case Study Social Media Instagram 282

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 104

Interviews Content Marketing Writing Journalism 104

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? First off, social media is here to stay. Make them the stars on your social media channels.

Branding 256

Branding Brand Social Media Employee 256

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

PR for Anyone

OCTOBER 27, 2021

Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Interview a customer. Share your favorite business book. But coming up with the content can be grueling and actually quite stressful. I want to make it easy for you.

Real Estate 227

Real Estate How To Infographics Video 227

Karen Freberg

JANUARY 5, 2022

This is also going to be the very first time I will be teaching *only* social media classes. and a graduate level social media class. Social media constantly changes, so this means there will ALWAYS be updates and things to add and edit. Amazing class clients. SMSC 2e will be used for the first time.

Social Media 98

Social Media Media Course Small Business 98

Sword and the Script

AUGUST 13, 2024

They didn’t just make a movie and drop a link on social media. Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. It’s not a new strategy, but Sweet Fish Media mastered it. It’s a podcast that interviews B2B marketing leaders about marketing.

Creativity 103

Creativity B2B Examples Marketing 103

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

First date may feel like a media interview – First dates are often awkward and could have moments of silence – but that’s not as likely with a PR person. Like media interviews, we often know what questions to expect. We are pros at creating briefing books for executives to prep them on what to expect.

Product Launch 296

Product Launch Training Interviews Software 296

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. One of my first interviews was in Examiner.com.

Publicity 331

Publicity Television Local Pitching 331

5W PR

JULY 25, 2018

Here are just some of the steps that an author might need to take when they’re thinking of marketing their book with the help of a PR strategy. Before a book launch, an author considering a PR marketing strategy will need to make sure that they have the right social media presence and online identity in place.

Marketing 79

Marketing Groups Social Media Video 79

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti is also Forbes contributor and public speaker. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

Critical Mention

FEBRUARY 12, 2019

One thing I’ve witnessed from working at a record label is that every time a “victory” happens, check in with your media list. Regarding social media, Instagram is my favorite but I also natively post on Twitter and Facebook. I booked that with my assistant and not a booking agency.

Interviews 91

Interviews Film Instagram Writing 91

Remote PR Jobs

JULY 19, 2024

Social Media and Online Presence As any experienced PR professional knows, building a strong online presence and leveraging social media can attract clients both local and nationwide to your services. Testimonials: Collect and display testimonials from happy clients on your website and social media profiles.

Case Study 227

Case Study Conference Local Trade Shows 227

5W PR

MARCH 8, 2025

Research from the International Association of Speakers Bureaus shows that 82% of event planners research potential speakers online before making booking decisions. Create a professional website that showcases your speaking topics, past events, testimonials, and media appearances. Make your booking process clear and accessible.

Branding 78

Branding Brand LinkedIn Case Study 78

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Reading her books in prison had a real impact on me.

Interviews 105

Interviews Ethics Government International 105

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. My blog posts focus on the intersection of social media and education. Last year, I earned a Top Writer status in Social Media on Medium. I am a College Professor.

Education 224

Education Community Social Media Energy 224

ImPRessions - Crenshaw Communications

JUNE 13, 2017

With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. The negative media story. . But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

Polaris

SEPTEMBER 2, 2015

It wasn’t until I read her recently released autobiography, My Fight/Your Fight, that I learned more about her and her instincts inside and outside the cage (including her approach to media interview preparation ). Ronda Rousey Trains for Media Interviews the Same Way She Tackles A Fight. 1 Know the Journalist.

Interviews 100

Interviews Media Sports Training 100

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media?”

Publicity 150

Publicity Policies Social Media Study 150

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Prowly

FEBRUARY 3, 2025

Start conducting thorough brand research today using Prowly's media monitoring and social media listening. An all-in-one tool like Prowly isnt only known for its robust media database. Tools like Prowly's media monitoring and social media listening can measure these metrics by analyzing media coverage and campaign impact.

Examples 104

Examples Branding Brand How To 104

ReimaginePR

OCTOBER 3, 2016

Reason #2: You can finally say you wrote the book on the subject. They’ll sign up for your email list, they’ll follow you on social media, and they’ll be avid supporters and referrers of your brand. Don’t allow the prospect of writing an book to overwhelm you. Social share buttons. I like those reasons, don’t you?

eBook 219

eBook How To Writing Community 219

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 113

Interviews Publicity Technology Social Media 113

Deirdre Breakenridge

NOVEMBER 11, 2019

Have customers mentioned your podcast on social media, in blog posts, or through referrals? Establish a social media account on a platform that has the best reach for your audience, and tell your listeners where they can find you. Don’t forget that engagement can also be measured. Collaborate with Targeted Partners.

Community 206

Community Nonprofit Conference Social Media 206

Deirdre Breakenridge

APRIL 25, 2017

Now you may say, “But, I’m already learning online and through social media every day.” Did you ever start reading a book and you immediately notice there are words which are not familiar to you? We knew it was a long interview process. We were so excited for him. We’ve seen the revitalization of Reddit.

Reddit 236

Reddit YouTube Google Course 236

Sword and the Script

OCTOBER 20, 2020

What books do you recommend? Should the Public Relations Report to the CEO or CMO?

Resources 148

Resources Publicity Reddit Interviews 148

PRSay

AUGUST 20, 2019

This is no surprise; whether it’s Swift’s social media presence, her surprising collaborations or her uncanny ability to create a news cycle, Swift always finds a way to stay relevant and amplify her brand. Have a strong, dynamic social media strategy. No matter what she’s doing, Taylor Swift turns heads.

Social Media 157

Social Media Video Strategy Twitter 157

Cision

OCTOBER 17, 2015

Getting employees involved on social media may seem like a terrifying idea. One employee’s inappropriate tweet could result in a social media crisis. Check out these three examples to see how you can take the conversations your employees have on social and turn them into something beneficial for your brand.

Employee 120

Employee Branding Brand Social Media 120

Critical Mention

NOVEMBER 18, 2018

Her business model is built on two key parts: behind the scenes with a range of consulting and strategy to full social media management and as a digital correspondent, producing on-camera talent for engaging social content. Q: Which aspect of social media do you think is most important today? SCHEDULE A DEMO.

Interviews 80

Interviews Strategy Social Media Digital PR 80

Cision

SEPTEMBER 1, 2016

Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. In this interview, Dayna discusses how to build better relationships with the media, best practices for social pitching and why you should take initiative when solving problems.

Pitching 159

Pitching Privacy Resources Travel 159

PRSay

JULY 30, 2020

But give yourself a leg up: Soak up all the articles and books you can find that will make you a better student and a better global citizen. Take this opportunity to read more about important social issues about anti-racism or being a better ally to our LGBTQ community. Splice up the content for social media.

Branding 197

Branding Brand Local Interviews 197

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. Gen Z can’t be ignored now or in the future. Tip 3: Collaborate with n ano-influencers.

Television 158

Television Instagram Consumer Newspapers 158