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Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine

Bianchi Biz Blog

My name is Lauren Fletcher and I am the executive editor of Work Truck magazine and WorkTruckOnline.com. As noted I enjoy the educational side of journalism. How long have you been in journalism and how did you get started? I’ve been involved in journalism for the past 16 years and got started completely by accident.

Meeting 92
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5 Things to Research Before Pitching Freelancers

Cision

The wheels in my head were spinning with how I might pitch the story to my editors. Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first.

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Meet the Media: Michael Freeze, Features Editor at Transport Topics

Bianchi Biz Blog

I’m also the editor of Calibrate, a quarterly magazine catered to equipment and maintenance executives. How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. During that school year, our class was regularly assigned a book report. Get to know the editors you pitch to.

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PR 101: How to Pitch The New York Times

Cision

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Don’t call.

Pitching 120
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5 Pitches That Journalists Don’t Care About

PRSay

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 136
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Meet the Media: Bengt Halvorson, Editor of Green Car Reports

Bianchi Biz Blog

I’ve been a participant or contributor to various pieces of buff-book hijinks over the years, like the first Battle of the Beaters, which became a sort of series for Car and Driver. How long have you been in journalism and how did you get started? Directly after that, with a stint at Automobile Magazine, led by David E.

Meeting 74
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Meet the Media: Gary Witzenburg, Freelance Automotive Journalist

Bianchi Biz Blog

Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. James, a grand adventure that ran last year in Vintage Motorsports magazine. We won our class in that race, and that story won a 2021 first-place Automotive Heritage Journalism award.