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Six Tips on Building Positive Relationships With Journalists [Infographic]

Deirdre Breakenridge

I selected this topic because I am a Journalism major with five internships under my belt. I took notes as I read the book and made a list of the advice for working with reporters. Whether it is a newspaper, magazine, television channel, online publication, etc., Amanda Levenson, UMASS at Amherst Student.

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Is this a sign of the future of PR (and journalism)? I definitely think that it is.

Pitching 174
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PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

Deirdre Breakenridge

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. If journalists are learning about data journalism, then shouldn’t PR people be educated as well? I wrote the book about the eight new practices, but they too have EXPANDED.

Big Data 250
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Behind the Headlines With Stuart Pfeifer

Cision

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? But the newspaper climate has changed. Learn how with our brand journalism white paper! It was a tough decision.

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MediaPulse | A Weekly Media Round-Up

Cision

Talking Points: Bargaining between the Washington-Baltimore Newspaper Guild and Washington Post owner Jeff Bezos is heating up ( Romenesko ); and Peter Schweizer has made deals with The New York Times , The Washington Post , and FOX News to pursue story lines found in his forthcoming anti-Clinton book that drops on May 5 ( NYT ).

Media 120
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ICON 2022 Preview: BBC Journalist Katty Kay on the Importance of Confidence for Women and Girls

PRSay

She also used her skills as a reporter to travel to the frontiers of neuroscience as the co-author of four New York Times bestselling books about the importance of confidence for women and girls. You’ve co-written four books on self-assurance for women and girls. It makes our journalism better. Ahead of her Nov.

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Targeting for Investor Relations: How Distributing News to the Right Audience Can Help Your Company’s Share Price

Cision

Baruch Lev, a pre-eminent IR scholar at New York University, writes in his book, Winning Investors Over , “Investors have limited attention, so content that gets good earned media will attract more investor attention.” So what do journalists have to do with that? A lot, actually. That’s right.

Banking 192